Q and A: Are tag clouds acceptable to use on business to business sites?

QuestionDear Kalena…

I would like to know your thoughts on tag clouds. We would like to add one to our careers web site but are being told that this is not an acceptable practice for business to business web sites and we will be black listed by search engines. Is it true that only blogs and internal social networking type sites are “allowed” to use these?

Kerry

Dear Kerry

Whoever gave you that advice is talking bollocks. For starters, if you use tags or topics on your site, tag clouds are a useful navigation feature to help your site visitors find the topics they are interested in. Tag clouds don’t have to be limited to blogs.

The idea that you will be black-listed by search engines for using tag clouds is utter nonsense! If it makes life easier for your readers to have a tag cloud on your site, go ahead and use one. If anything, a tag cloud will probably make it easier for all your various pages to be indexed by search engines as they are similar to a site map.

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