Looking for ways to enhance your online reputation? Manage multiple client Google accounts? Sharpen your editorial skills? This week’s Fast Five shares some hard-earned professional wisdom…
1) Is Your business Image Suffering Online? By Dave Thomas This is a great common sense article all business owners should read. The rise of social media and mobile apps has changed the way people communicate online. One unhappy customer, or a disgruntled employee, can harm your online reputation if you’re not careful. To prevent this, Dave shares four easy ways to keep on top of your online business profile.
2) Strategies for Administering Client Google Analytics Accounts by Ben Alvord This is the kind of nuts-and-bolts post I bookmark and refer back to. Ben takes us through his administration process step-by-step and teaches us how to manage multiple Google accounts without compromising client privacy. Even the comments section is helpful with users adding interesting info on their experiences with managing client accounts.
3) Google Authorship and the Fast Track to Better Rankings: A Case Study by Jeff Sauer Many content producers are excited about Google Authorship and Jeff’s post explains why. I love the way Jeff narrates his own experiences with a new site and what happened when he linked it to Google +. Make sure you read to the end to get Jeff’s great tips on making the most of your site/blog in this new era of Authorship.
And finally, some editorial tips from Copyblogger’s Brian Clark…
4) The Art of Writing Great Twitter Headlines by Brian Clark The journalist in me loved this one. Remember the 4 U’s? Or the eight words or less rule? Brian says a bit of editorial flair goes along way on Twitter. Writing attention grabbing headlines is not just for our own content though… we can also use it when we retweet. Brian also includes helpful links to other related articles.
5) SEO Copywriting: The Five Essential Elements to Focus On by Brian Clark If a client or friend asks you about the dos and don’ts of SEO Copywriting, this would be a great blog post to recommend. Brian gives a quick run-down on SEO generally, followed by five points to focus on for good SEO copywriting. Make sure you read to the end to download Brian’s free 28 page report, if you want more info. Thanks Brian!
*Image courtesy of Threadless