1) How Do I Find a Good SEO? By Rand Fishkin Rand’s latest Whiteboard Friday is a good down-to-earth session on how to choose an SEO consultant, who is not only great at what they do, but suits our particular needs. Rand encourages us to spend some time identifying our unique requirements so that the SEO of our choosing can become the “cheese to our macaroni”. I got the feeling the inspiration for this post came from one too many emails asking for his recommendations…. But whatever the reason, I’m glad he posted it.
2) How to Identify an Online Community for Your Business by Mackenzie Fogelson Mackenzie uses great examples in the post, to describe how to build an online community for our business or client (or both). It’s like the first day in a new school, how do you find the people you want to hang out with? And how do you represent yourself once you meet them?
Mackenzie provides a great list to help focus our thinking about brand identity etc. She also provides some helpful tips on how to identify people or companies worthy of following.
3) 3 Scalable Link Building Tactics That Won’t Leave a Footprint by Mathew Green We all know link building has radically changed in the past 12 months, and with it many opportunities for automation. In this post Mathew shares three great ideas for obtaining links that can be expanded into a sizable campaign, but are still white-hat genuine methods to obtain relevant links.
4) Quick Ways to Choose Better Guest Post Opportunities With Audience and Social Metrics by Adam Thompson I’ve often wondered how to analyse a blog without having access to their Google Analytics info, so this post is a godsend! Adam provides great examples and links to sites like: Blog Social Analyser and SimilarWeb to see how the content, on a blog you may be interested in writing for, is being shared.
And finally for a bit of social media scandal….
5) High Profile Twitter Takeovers: Fact or Fake? By Michelle Stinson Ross Michelle uses the buzz from this week’s Twitter takeover of Burger King’s account by McDonalds to pass on some healthy advice about maintaining social media account security. Whether a promotional stunt, or an actual hostile hacking, the recent takeover attempts of high profile accounts, by other high profile competitors, is alarming and community managers need to remain on high alert.
*Image courtesy of Threadless