1) The Evolution of the Use of the Internet – the Italian Case by Gianluca Fiorelli This well researched piece, written by Italian SEO professional Gianluca Fiorelli, outlines the important changes taking place in European Search. Gianluca includes intriguing graphs throughout to illustrate the overwhelming monopoly of Google and Facebook, the explosion of mobile search and the impact of social media on organic search results. Thanks Gianluca!
2) The Penguin That Taught Me to Eat Humble Pie by Chris Holgate Chris shares his personal experience of dealing with Penguin’s impact on his business in this informative yet informal post. Many webmasters will probably relate to the experience of receiving bad SEO advice in good faith and later realising they should have listened to their own gut instincts. Make sure you read to the end to get his ‘nuggets of advice’ – well worth a read.
3) 4 Things New Site Owners Need to Understand About SEO by Nick Stamoulis I can’t go past a good back-to-basics SEO post. Nick gives a nice clear run-down on what ‘newbies’ need to know about marketing their business online: “These four things aren’t technically action items but more of a mentality a new site owner needs to have when they are ready to start their own SEO campaign.”
4) Elements of Google Plus – Part Six: Ripples by Bria Jordan This is part six in an excellent series of posts by Bria which outline the various aspects of Google Plus, step-by-step. Ripples can be used to track the way content is shared, which is incredibly useful in a post-penguin world. “Ripples can uncover Influencers, targeted subjects or keywords: it’s a perfect research tool to determine what is and isn’t working.”
5) Using Google Analytics for Blog Post Timing Insights by Alexander Villamizar I’ve often wondered what’s the best time of day to publish a blog post or perform site maintenance? Here Alex gives us a step-by-step guide for using Google Analytics to extract hourly organic search trends – very useful to understand the rhythms of a site.
*Image courtesy of Threadless