Fast Five in Search – Week 44, 2013

fast-fiveThis week’s Fast Five includes the secret to utilizing the full powers of Excel, the latest changes to Google’s AdWords and the rumour that banks may start using your social media profile to determine your credit rating!

Automate Your SEO Reporting by Exporting Your Leads into Excel by Brian Harnish
If reporting conversion results to clients is on your monthly to-do list – this article’s for you. Brian includes links to programs he finds helpful and his step by step guide to running a macro program within Excel is well worth bookmarking.

Web Psychology – Whiteboard Friday by Nathalie Nahai
Nathalie Nahai is a web psychologist and in this Whiteboard Friday post, she explains how online behaviors are shaped and can be influenced using three simple strategies.

Google Introduces Change To AdWords: Pay By Viewable Impression CPM Bidding by Matt Southern
Google rolled out a major change to AdWords this week by introducing CPM bidding by viewable impressions. This is seen as a step up because unlike the traditional model of served impressions, advertisers won’t be charged unless the Ad was actually viewed by the end-user.

How to Train Fresh Graduates for Your Internet Marketing Agency by Matt Goulart
This is a short handy guide to initiating new graduates (even if they’ve specifically studied PPC and SEO) into the real world of online marketing.

And finally for something a bit different…

How Social Media Monitoring Impacts Reputation Management by Jean Dion
This article will totally change the way your view your social media and financial transactions! Banks are starting to check social media profiles when determining credit ratings! Talk about Brave New World!

Happy reading!

*Image courtesy of Threadless

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