Fast Five in Search – Week 43, 2013

fast-fiveIt’s all about creative content and user experience in this week’s Fast Five. Enjoy!

Learn to Write Blog Headlines Search Engines Love: Five Tips by Natalie McCatty
Only 20 percent of people read beyond the headline  – so we need to make sure it’s good! Natalie explains why knowing your keywords, audience, and main message is essential for a good headline.

Creating an Experience for Your Product by Eric Covino
This is a great post to get us thinking about the total user experience we’re creating around our brand. Eric provides suggestions, examples and resources to illustrate his point.

Stop Thinking Keywords, Think Topics by Kate Morris
SEOs still need to provide keyword research reports or keyword ranking reports, but should we be changing what’s in them? Given all the changes to Search in the past few years, are we focusing on the wrong data?

Why Visual Assets > Infographics – Whiteboard Friday by Rand Fishkin
In Rand’s latest Whiteboard Friday he talks about why he loves visual assets, but can’t stand infographics.

And finally…

How Well-Planned Content Can Get You Better Marketing Results by Krystian Wlodarczyk
This is a great post about the importance of great content and how to keep generating it. Krystian says educational content is particularly important because of its ongoing value. Well worth referring to when you need inspiration for your next blog post!

Happy reading!

*Image courtesy of Threadless

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