Fast Five in Search – Week 42, 2013

fast-fiveThis week we’ve got: Hummingbird, link building in the new era, social media templates and an interesting story about creating ‘big content’ and what it can do for your business. Enjoy!

Six Vital Google Hummingbird Questions Answered by Rajveer Singh Rathore
In a nutshell, Rajveer advises, “the major reason that Google has rolled out Hummingbird is because it wants to offer relevant and helpful results to conversational, voice searches. By creating content that is suitable for mobile users, you can optimize it for the Hummingbird algorithm.” Rajveer also provides some great examples of mobile friendly content, to inspire digital marketers.

Keyword Secrets to Link Building after Hummingbird, Penguin and Panda by Eric Ward
Eric’s been at the forefront of link building and keyword research for many years – so when he says, “linking techniques don’t work in the way they used to – [but] keywords are still vital to your link building strategy,” I believe him. Eric’s hosting a free webinar at noon Eastern, 5pm UK, on Thursday (November 14) – see the link at the bottom of his post.

Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO by Cyrus Shepard
This post contains incredible code resources! Cyrus has given us a selection of excellent meta-tag templates and even a breakdown on what content works best on which social media channels.

5 Strategic Steps to Big Content by Mackenzie Fogelson
A few weeks ago Mack Web Solutions released the biggest piece of content they’d ever written, a 147 page guide on how to build online communities. In this post Mackenzie takes us through the inspiration, development and benefits of producing ‘big content’ to promote your company’s ideal purpose.

And finally…

Google Authorship – Lethal For Low Quality Guest Bloggers by Rohit Palit
Rohit gives a quick rundown on how to set up Google Authorship on your site, but a timely warning for bloggers who post low quality content (usually as guest posts) – be careful to only enable Authorship on sites you want to be identified with. And maybe don’t produce spammy guest posts anyway.

Happy reading!

*Image courtesy of Threadless

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