Fast Five in Search – Week 35, 2013

fast-five5 Ideas about the Future of Work from WordPress.com by Scott Berkun
Whether you’re reading this from your small cubicle, your newsroom or your home-office – most of us have wondered what the average workplace of the future look like – now that communications technology has changed the world dramatically. This post gives us a glimpse into a rather nice sounding future!

The Kind of Video You Should Create for Your Business – Whiteboard Friday by Phil Nottingham
If you’re thinking of adding videos to your site and your overall marketing strategy then you must read this helpful Whiteboard Friday post from Moz. Phil Nottingham shows us great (and hilarious) examples of many places to start.

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails by Adria Saracino
In the rush to create content that will appeal and even better – ‘go viral’ – many companies are not mapping out clear strategies, or tracking the effectiveness of their campaigns. Adria outlines three of the most common content marketing fails and their solutions.

Content Marketing Strategies for Brands—An Interview with Marc Purtell by Murray Newlands
This post follows on nicely from the one above. It’s clear that link building and content marketing need to be aligned – but in a post-penguin world, this needs to be a very careful alignment.

And finally…

Study Determines Google+ Shares Have Little Impact on Search Rankings by Kelsey Jones
Stone Temple Consulting’s recent study on Google+ shares and whether or not they affect rankings is interesting. It seems there is still a wide divide between the influence of social media and search engine results.

Happy reading!

*Image courtesy of Threadless

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