Giving a Voice to Your Brand by Gianluca Fiorelli
Gianluca describes the ancient art of storytelling and how we can use its effect on the human brain to make an authentic connection with our audience. It’s a long post, but worth reading.
A Visual Guide to Keyword Targeting and On-Page Optimization by Rand Fishkin
Targeted keywords need to be considered when choosing a brand name, domain name, writing copy, internal and external links, image and meta tags, plus anchor text. Rand’s fantastic post covers all aspects of keyword optimization, complete with great resource links throughout.
Five Ways to Prove to the Client That Traffic Will Come by James Harrison
This post contains great resources to assist business owners, or digital marketing employees, with campaign planning and progress reports.
Hiring Virtual: Why Old Fashioned HR Doesn’t Work in the Digital World by Greg Moran
The job marketplace has changed – from the perspective of both employers and employees. It’s become more common for people to work from home and employers require skills – that perhaps weren’t necessary before. This is an overview of the changes to ‘Human Resources’ that have occurred, and will continue to occur, as a result of the communications revolution.
And for something different…
Top 10 Places That Have Banned Google Glass by Albert Costill
I couldn’t believe what I was reading when I came across this post. We really have entered into a science-fiction inspired age when Google-connected glasses are becoming available on the domestic market!
*Image by Threadless