About Sarah Parker

Sarah Parker is a freelance journalist and blogger at The Blog Room and communications consultant at Parker Communications. She lives and works surrounded by mountains and birdsong - in NSW Australia.

Fast Five in Search – Week 37, 2013

fast-fiveHeading to a conference shortly? Want to develop your post-Penguin recovery skills? This week’s Fast Five contains a few gems…

Blogger Outreach – What Do They Think About SEOs? By David Scottimano
This article is interesting for both SEOs and bloggers. David has put together some interesting research about how bloggers are making money, how they determine which products/sites to promote and most importantly, the dos and don’ts of email outreach.

Removing a 16 Month Google Penalty – There is Hope Yet by Mathew Barby
Post Penguin, many SEOs quickly added ‘Search Engine Recovery’ skills to their tool kits. Mathew discusses link building in a post-Penguin world with two ‘recovery’ experts and presents a detailed case study on how one of his bigger recovery projects succeeded.

How to Maximize Value from a Marketing or SEO Conference by Jason DeMers
This is a great post to bookmark and refer to when deciding which conferences to attend. Jason includes a detailed checklist of preparations required to make the most of any event.

2013 Search Engine Ranking Factors Released by Cyrus Shepard
Moz has released their annual Search Engine Ranking Factors report – but this year they’ve added some new features. The findings may surprise you!

And for something a bit different…

Here’s How Hugh Howey (Bestselling Author of Wool) Writes by Kelton Reid
I love ‘The Writers File’ series on Copyblogger. Sometimes they profile authors, sometimes bloggers – but all of them know how to create content people want to read – and they know how to get their message out there. Hugh Howey’s insights are particularly inspiring.

Happy reading!

*Image courtesy of Threadless

Fast Five in Search – Week 36, 2013

fast-fiveThere’s a real mix in this week’s Fast Five. We’ve got a couple of interesting case studies, some changes to Google and a bit of advice for those who haven’t made the change to mobile SEO yet.

How a Stay-at-Home Mom Built a Million-Dollar Business (from her living room) through Passionate Online Marketing by Beth Hayden
This is a great story about the intersection of inspiration, creative thinking and dedication. Kelly Lester’s home-based business is expected to pass the $1.5 million mark this year. In this interview Kelly is candid about her success and shares how her social media and content marketing strategies created a passionate community around her product.

Kill it on Facebook by Being TAGFEE by Corey Shelton
TAGFEE is a Moz corporate motto: Transparent & Authentic, Generous, Fun, Empathetic and Exceptional! Corey illustrates the success of this approach through the case study of a professional photographer’s community engagement on Facebook.

When Keyword (not provided) is 100 Percent of Organic Referrals, What Should Marketers Do? – Whiteboard Tuesday by Rand Fishkin
Recent changes by Google have sent the percentage of keywords (not provided) numbers soaring. In this special Whiteboard Tuesday, Rand covers what marketers can do to make up for this drastic change, finding data from other sources to stay on top of their SEO efforts.

SEO Strategies for Mobile Phones and Tablets by Tina Courtney-Brown
With over one billion mobile phones and other devices in the world, those who don’t have a mobile friendly site a little behind. But should you develop a specially made .m site or a mobile responsive site?

And finally…

Reports Claim Google May Ban Cookies on Chrome and Android by Kelsey Jones
In the wake of the release of NSA (National Security Administration) reports that the United States government office is using Google and other Internet data to spy on American citizens, news sources such as DailyTech.com are speculating that Google is working on a way to block cookies from Chrome and mobile operating system Android.

Happy reading!

*Image courtesy of Threadless

Fast Five in Search – Week 35, 2013

fast-five5 Ideas about the Future of Work from WordPress.com by Scott Berkun
Whether you’re reading this from your small cubicle, your newsroom or your home-office – most of us have wondered what the average workplace of the future look like – now that communications technology has changed the world dramatically. This post gives us a glimpse into a rather nice sounding future!

The Kind of Video You Should Create for Your Business – Whiteboard Friday by Phil Nottingham
If you’re thinking of adding videos to your site and your overall marketing strategy then you must read this helpful Whiteboard Friday post from Moz. Phil Nottingham shows us great (and hilarious) examples of many places to start.

Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails by Adria Saracino
In the rush to create content that will appeal and even better – ‘go viral’ – many companies are not mapping out clear strategies, or tracking the effectiveness of their campaigns. Adria outlines three of the most common content marketing fails and their solutions.

Content Marketing Strategies for Brands—An Interview with Marc Purtell by Murray Newlands
This post follows on nicely from the one above. It’s clear that link building and content marketing need to be aligned – but in a post-penguin world, this needs to be a very careful alignment.

And finally…

Study Determines Google+ Shares Have Little Impact on Search Rankings by Kelsey Jones
Stone Temple Consulting’s recent study on Google+ shares and whether or not they affect rankings is interesting. It seems there is still a wide divide between the influence of social media and search engine results.

Happy reading!

*Image courtesy of Threadless

Fast Five in Search – Week 34, 2013

fast-fiveWhat do Google, social search and copywriting have in common? They’re all featured in this week’s Fast Five!

Matt Cutts Tells You What To Do If Your Site Was Hit by Panda by Matt Southern
According to Matt Cutts, everything comes down to good quality content. If you’ve got that, you’ll be fine. This post contains a video link to Matt’s original post.

Content Marketing: A Truly Winning Difference by Brian Clark
What makes a brand go from great to amazing? Brian provides the key ingredient in this great post.

Forget Google’s Games – Make Social a Primary Traffic Source by Simon Penson
This is an intriguing post which poses some serious questions about the future of Google’s dominance over the search market. Did you know the 50% of 18-23 year olds use social media as their primary search tool?

How to Improve your Business ROI with Social Media Listening: Don’t Just Listen… Engage! By Nilay D
This is a rather long post, but if you’re looking for ways to really drill down into your social media campaign, you’re sure to find some helpful advice here.

And finally…

Inbound Marketing and SEO for Bands and Musicians by Brandon Seymour
I found this post for a friend of mine, who is looking for ways to increase his band’s online presence, but the advice is good for anyone in the creative industries.


*Image courtesy of Threadless

Fast Five in Search – Week 33, 2013

fast-fiveThe Future of User Behaviour – Whiteboard Friday by Will Critchlow
We all know the rise of mobile devices and location apps means that Google knows a lot about us. In this post Will Critchlow explains exactly how explicit and implicit queries are determined by Google and how this will continue to change the face of SEO.

Social Search Engine Topsy Has Indexed All Tweets in Existence by Kelsey Jones
Seven years ago, some of were wondering what this new Twitter thing was all about. Now there are half a billion Twitter users and over 400 million Tweets sent out each day. Topsy has put all this data together in a searchable format, which means social media analyst’s can build reports and study key influencers like never before!

These 7 Brands Prove that Snap Chat Can Be a Useful Tool by Albert Costill
My teenage daughters and all their friends are avid Snap Chat users, but I have to admit until I read this post I never realised it could be such a useful marketing tool. Albert lists seven businesses that have had great success with this new tool.

The Art of Writing Great Google+ Posts by Demian Farnsworth
I love these kinds of posts and this one’s worth a look for the links alone. Although specifically aimed at Google+, Demian provides the kind of solid writing advice that will work for any platform.

And in a similar theme…

How to Write Your Way to the Top of Your Industry by Pamela Wilson
Another great post from the team at Copyblogger, full of solid writing advice – this one also contains links to treasure.

Happy reading and writing everyone!

*Image courtesy of Threadless