Job Title: PPC Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Everyday Health
Location: Manhattan, NY
Date Posted: 9 March 2013
Position description:

Everyday Health is one of the largest providers of online consumer health solutions, with a portfolio of over 25 websites spanning the entire health and wellness spectrum. From diet and fitness, to pregnancy, to condition prevention and management, their sites help consumers to live a healthier lifestyle while providing their partners, advertisers and physicians with one of the most advanced advertising platforms in healthcare. For more information, please visit their website at www.everydayhealth.com.

Their quickly growing Local Division is looking for a PPC Account Manager to support the Account Management efforts. This position reports into the Director of Account Management and Operations.

Responsibilities:

The ideal candidate:

• Must love to work with and help educate clients (specifically small business owners within Health vertical).
• Must be able to handle an existing and growing client base
• Has experience growing and managing a team
• Is detail oriented, has excellent organizational skills
• Is a people person; loves clients, people, and friendly, upbeat
• Is great with documentation and follow up.  Excellent written and verbal communication skills a must
• Has web analytics experience, specifically with Google AdWords, Bing AdCenter, Google Analytics
• Is Google Certified
• Has a very good sales skill; ability or inclination to soft sell value added services
• Is process-oriented and will come prepared to establish and execute on processes that will create efficiencies throughout business
• Must be able to work as part of a team, share ideas, offer and take constructive reviews and work independently to assure client’s services are delivered in a timely manner

Responsibilities:

• Head of Paid Search department for the Local Division
• Act as day to day escalation point and work with Account team to speak directly with clients/ Provide Onboarding support (SME to our high dollar clients)
• Conduct Quality Assurance for all aspects of the SEM business
• Training and supporting staff on SEM
• Driving business strategy for growth / Set direction for SEM
• Develop and manage paid search programs including tasks such as keyword research, ad copy, bid management and quality assurance testing
• Conduct regular program performance analysis and reporting against goals
• Evaluate the success of the search marketing strategy, recommend and implement enhancements
• Provide competitive insight and analysis for clients
• Understanding/support of test initiatives such as landing page/ A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
• Maintain an organized and proactive follow up schedule to ensure each client is communicated with and always finds value in the service provided.
• Continually look for ways to optimize campaigns and efficiencies.
• Provide competitive insights and analysis that can be used by internal team and clients
• Establish SEM specific process for on-boarding, launching and maintenance of all PPC clients.
• Facilitating value added services when appeasing poorly performing clients and when clients are unhappy for any reason
• Following up on improved stats from previous complaints made by clients
• Maintaining an organized and prioritized list of all client correspondence so things never “fall through the cracks”
• Investigate new PPC opportunities and make recommendations
• Employ quality assurance principles to ensure campaigns are launched and operating as planned
• Participate in weekly PPC pacing meetings with Paid Search and Marketing teams
• Provide weekly and monthly executive reporting on PPC book of business

Qualifications:

• 5 – 7 years of experience in paid search
• Minimum of 2 years in a management/supervisor role
• Client Service skills to be the SME to our high dollar clients
• Web Analytics Expert (Google Analytics)
• Bid Management Technology experience (Kenshoo Local)
• Experience with Google AdWords and Bing AdCenter
• Google Certification required
• Bachelor’s Degree
• Computer skills including proficiency with Microsoft Office, particularly Excel (formulas, V-Lookup, pivot tables, etc.)
• Exceptional Account Management/Client Support experience is required. Some Client sales experience is preferred.
• Extensive experience with search engines networks  for pay per click and contextual campaigns
• Experience in developing, implementing, and managing SEO operations a plus
• Ability to collaborate as a team as well as to work independently
• Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
• Ability to multi-task while meeting tight deadlines
• Solid project management skills and cross functional coordination experience
• Local experience / Lead generation preferred
• Computer skills including proficiency with Microsoft Office, particularly PowerPoint, Excel (formulas, V-Lookup, pivot tables, etc.)

Attracting 30 million monthly unique visitors, Everyday Health, Inc. is the leading provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

At Everyday Health, they foster a cooperative and lively environment that encourages new ideas and forward thinking, and they value their employees and support their development. They work hard, but they work together to create a website experience that helps their audience live healthier lives every day and they have fun while they do it!

Salary range: Unknown
Closing date: Unknown
More info from: Everyday Health
Contact: Send resumes via online form to: Everyday Health Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Job Title: SEO Manager – The Solid Cactus SEO Team
Job Reference: Unknown
Position Type: FLSA Exempt
Name of employer: web.com
Location: Jacksonville FL
Date Posted: 1 March 2013
Position description:

The Solid Cactus SEO Team utilizes SEO best practices to develop a custom SEO strategy for the client, fully implement the SEO strategy, and work to assist the client in understanding the results of the SEO campaign. The SEO Manager will be the main point of contact for a portfolio of SEO accounts, communicating regularly with the client and showcasing their SEO expertise to the client.

The manager will utilize their SEO talent and expertise to craft creative deliverables based on the client’s SEO strategy and intended audience, and is responsible for ensuring all monthly client deliverables are met in an interesting matter in tune with SEO best practices. The SEO Manager is fully responsible for the creative direction of the SEO campaign, having a direct impact on revenue generated from the client.

Essential Duties and Responsibilities:

• The Solid Cactus SEO manager will fully manage every aspect of the client’s SEO campaign. Upon receiving the signed contract, the SEO Manager will contact the client, set up an introductory phone call, and discuss the client’s business and SEO goals and objectives. After mutually agreeing on an SEO campaign direction, the SEO Manager will develop a comprehensive SEO strategy for the duration of the client’s campaign, and revise the strategy where necessary.
• The SEO Manager will then research appropriate keyword phrases to focus on during the client’s campaign, based upon the SEO Manager’s analysis of the client’s industry, competitors, keyword research tools, and areas of SEO opportunity, and present both the keyword research and SEO strategy to the client for review. The project will commence once all parties are in mutual agreement.
• The SEO Manager will be responsible for completing monthly deliverables, as outlined in the client’s contract, potentially requiring the SEO Manager to complete the following for the client:
• Writing creative SEO copy intended to attract the attention of search engines, propelling them to rank the client’s website higher, as well as interesting and useful for the client’s demographic and intended audience. The SEO Manager must be able to vary their writing style to meet the tone of the intended audience, as well as appropriately research the subject matter involved. The SEO Manager will upload the copy and meta tags to the client’s website.
• Analyzing the client’s industry and formulating a link building strategy that can result in maximum success for the client. The SEO Manager will then execute this strategy on behalf of the client and is responsible for all required follow-through.
• Writing and uploading interesting, SEO-friendly blog posts for the client’s blog that can serve as possible “link bait” to encourage more websites to link to the client’s website. The SEO Manager will brainstorm and use their imagination to write on interesting topics, and appropriately research the subject matter.
• After developing a strategy for the client’s social media campaign, the SEO Manager will build all needed social media campaigns to reflect the client’s brand personality. The manager will then post and interact with other social media users on the client’s behalf.
• Researching an appropriate press release topic, consulting with the client on the topic, and writing the press release to be both interesting and SEO-friendly. The SEO Manager will then syndicate the press release and report on the press release statistics with the client.
• Compile the client’s end of month report and send this report to the client. The SEO Manager will include a synopsis of the month’s progress, and based on the campaign’s performance, areas of opportunity, and their expertise, will utilize their decision-making abilities and create a strategy for the upcoming month.
• Providing unlimited SEO consulting to the client. The SEO Manager will utilize their SEO industry expertise to provide the client with SEO best practices and advise the client on any SEO questions s/he has. The SEO Manager is required to read SEO and social media blogs and attend SEO and social media webinars to stay up-to-date on industry best practices and trends.
• The SEO Manager is responsible for initiating regular contact with the client, at least weekly, and ensuring the client understands the progress and success of their SEO campaign. Solid Cactus SEO delivers the frame work and crafts the appropriate work within that SEO framework, allowing the SEO Manager to have complete creative control over the account, and is responsible for decision-making and implementation of the client’s SEO strategy. As a result, the SEO Manager’s expertise, strategy creation, originality and talent have a direct impact on the success of the account, and thus the revenue the account brings in to the SEO department.

Special Requirements (if any):

• The SEO Manager should have strong communication skills, including grammar and spelling, in order to skillfully write creative SEO copy, blog posts, press releases, and craft link building outreach pitches.
• Effective decision-making skills are also a must, as the SEO Manager must be able to use their expertise and creativity to determine the direction of the account.
• The manager should also exhibit superior customer skills in order to develop a relationship with the client, understand the client’s needs, craft SEO deliverables based on those needs, and help the client understand the results of their SEO campaign.
• Strong analytics skills are also needed, as the SEO Manager must analyze the client’s industry and determine appropriate keyword phrases to target, understand web analytics programs that highlight the client’s SEO success, and make strategy decisions based on those results.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.web.com/aboutus/joblistings.aspx#florida
Contact: Send resumes via online form to: https://home.eease.adp.com/recruit2/?id=1698161&t=1

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.