About Sarah Parker

Sarah Parker is a freelance journalist and blogger at The Blog Room and communications consultant at Parker Communications. She lives and works surrounded by mountains and birdsong - in NSW Australia.

Search Industry Job of the Week – SEO Sr Account Manager

Job Title: SEO Sr. Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Impaqt
Location: Pittsburgh, PA or New York City, NY preferred; Remote work possible from continental US location
Date Posted: 20 October 2013
Position description:

The SEO Sr. Account Manager is accountable for successfully managing Organic Search campaigns for enterprise level clients; delivering thought leading SEO strategy and consulting.  This team member works under the direction of the Account Group Director and in coordination with the assigned Specialist and other cross-departmental resources. The primary responsibilities are to act as the primary go-to resource for our clients, lead the day to day efforts of the Search program, act as the central hub of collaboration and contribute to the mentorship of team members; all the while delivering against client program objectives.

Responsibilities:

  • Responsible for driving strategy, planning and execution of SEO consulting for enterprise level clients with complex and sophisticated SEO needs
  • SEO Campaign Management, ranging from technical consulting (CMS systems, site audits), day to day task oversight (keyword research, competitive analysis, content audits, etc.) to defining and implementing strategic components (integration with application development, SEO reviews, user analysis, segmentation modeling)
  • Be a thought leader by developing innovative and cutting edge SEO strategies and problem solving techniques to maximize client visibility, both on-the-fly and with long-term planning; confident in responding in an on-demand consulting environment
  • Deliver clear, actionable recommendations with a consultative approach, thorough risk/benefit analysis, projecting estimated effects on traffic and return on investment, etc.
  • Achieve client business objectives, helping them understand what is realistic, what obstacles may prevent them from achieving them, and what opportunities exist to expand beyond their goals; Prioritizing efforts based on ROI estimates
  • Aggressively and continuously monitor the client’s competitive landscape
  • Act as the primary point of contact for the client; responsible for all elements of project planning, workflow management, responding to inquiries, and collaboration across internal and client teams

Core Competencies:

  • Technically capable to consult on large-scale SEO programs, including strategic consultation and problem solving in areas of web site architecture, linking strategy, website tracking / analytics, and social media elements, to name a few
  • Deeply integrated within the world of SEO, in tune with industry news, trends, and opinions; active within the “web world”
  • Exhibit passion for learning, knowledge sharing, collaborating with others, and idea generation in the Search marketplace
  • Employ analytical reasoning, data analysis, and problem solving skills to forecast and measure SEO’s impact on the business
  • Display effective project management skills, ensuring adherence to client timelines and business needs; prioritization of efforts across clients and other team members
  • Curiosity, desire to dig into details and go beyond the obvious

Education/Experience Required/Preferred:

  • 5+ years work experience in technical development or SEO marketing, with a minimum of 3 years of complex, enterprise level SEO experience
  • Experience with major web analytics packages, such as Omniture, Webtrends, Coremetrics, etc.
  • Strong knowledge of web development with emphasis on ASP.NET, JavaScript, IIS server technology, CMS packages
  • B.A./B.S. degree required; Marketing, Business, Information Sciences, and Economics preferred
  • Mastery of Excel, including extensive data manipulation, along with tactical execution
  • Complex data analysis and problem solving skills to interpret consumer behavior and performance trends; able to draw conclusions and devise strategic recommendations based on findings

IMPAQT offers the opportunity to work alongside of some of the most creative and experienced Digital minds in the business, as well as the opportunity to engage with clients from some of the world’s largest and most recognizable brands. They offer the ability to develop in an exciting and challenging environment with a clear and focused career path. They offer competitive compensation, a comprehensive benefits package that includes medical, dental, vision, life, disability, and 401(k). They strive to bring their employees work life balance with unlimited vacation days, multiple volunteer opportunities – to make an “IMPAQT” in the community, and an onsite gym.

They seek the talented, the experienced and the elite to join their IMPAQT Team. Please forward them your resume and cover letter to careers[at]IMPAQT.com.

IMPAQT is an equal employment opportunity employer.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.impaqt.com/company/impaqt-careers-seosam.cfm
Contact: Send resumes via online form to: careers@IMPAQT.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 39, 2013

fast-fiveIf you’re wondering what the latest Google Hummingbird update is all about, or how to get the most out of your analytics data, or how others are forging the social media frontier – this week’s Fast Five is for you!

How Google is Changing Long-Tail Search with Efforts Like Hummingbird – Whiteboard Friday by Rand Fishkin
Over the past few years, as our confidence in Google has grown, long-tail search queries have steadily increased. In an effort to keep pace with this growing trend Google’s latest Hummingbird update has focussed on the text analysis of search queries. Rand Fishkin takes a closer look at what Hummingbird means for SEO.

Study Reports 40% of Top Instagram Videos Were Brand-Created by Kelsey Jones
The latest study by Unruly demonstrates the power of video marketing when it comes to social shares. This post contains some interesting figures and a definite nudge for those who haven’t embraced social video yet.

Why Visitor Analytics Aren’t Enough for Modern Marketers by Rand Fishkin
How can we tell if conversions coming through Pinterest (or some other channel) have a greater long term value than those coming through our email list? Or what data do we need to convince our boss that a channel is worth pursuing in the first place? All these items are addressed by Rand in this great post.

Social Media: How Much Do You Really Need to Invest? By Tina Courtney-Brown
Do you have a niche business? How much should social media marketing be embraced or ignored? And what can we learn from other people’s blunders – like the Funeral Parlour business which promoted a “happy hour” special on Facebook?

And now, for an even broader perspective…

Google Developing Tools to Help Fight For Free Expression by Megan Abraham
Earlier this week Google announced its collaboration on the development of three tools to aid people living in repressive nations. Megan describes how uProxy, Digital Attack Map and Project Shield will change the world (for the better).

Happy reading!

*Image courtesy of Threadless

Fast Five in Search – Week 38, 2013

fast-fiveThis week’s Fast Five mostly concerns social media, but there’s a little fresh content in there too!

Taking Advantage of Google’s Bias Toward Hyper-Fresh Content – Whiteboard Friday by Rand Fishkin
It seems like content which has been published recently, is getting preference in Google’s SERPs. Rand talks about this phenomena and how we can use this to our advantage without breaking any protocols.

What Is SEO Now that Everything Is (Not Provided)? By Ruth Burr
Now that Google has announced keyword referral data is no longer relevant, what is the future of SEO? Ruth reveals that SEO’s still have plenty to do!!

Think AdWords Doesn’t Work? Here’s What You’re Doing Wrong by Larry Kim
If you’re struggling to get better ROI from AdWords, you’re probably making one of the ten mistakes described by Larry in this post.

5 Social Media Analytics Companies You Need To Check Out by Albert Costill
Looking for a new way to serve up social media analytics data? Albert describes (and provides links to) the top five companies.

And finally…

Facebook Posts Differ by Age, Gender by Site Pro News Staff Writers
A Facebook post reveals a lot more than you might think. A recent study of 15.4 million Facebook messages from 75,000 volunteers found some common identifiers of both age and gender in many posts.

Happy reading!

*Image courtesy of Threadless

Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – Marketing Manager SEO

Job Title: Marketing Manager Search Engine Optimization
Job Reference: MAC01914
Position Type: full time
Name of employer: Macy’s Inc
Location: San Francisco
Date Posted: 21 September 2013
Position description:

Macy’s are looking for a hands-on natural search optimization (SEO) professional, with excellent problem solving skills and a basic understanding of SEO issues involving site architecture; keyword generation; search friendly content; link building strategies; and metrics-driven SEO. Strong communication skills are essential in this role, as the Manager will be integral in socializing SEO across the organization.

Essential Functions:

  • Work with the Director of SEO to test, plan and successfully execute on ROI positive SEO initiatives, including but not limited to keyword generation, content creation, URL selection for XML sitemap submissions, internal linking, and external linking.
  • Work closely with engineering, creative, merchants, and product teams to ensure consistency in SEO strategy and implementation across multiple properties.
  • Measure and report on the effectiveness of SEO strategies in generating increased web traffic and organic revenue.
  • Develop, share and implement SEO best practices across multiple families of businesses.
  • Work with external agencies and in-house teams to build quality external links.
  • Stay up to date with industry trends
  • Support merchant team with the development and creation of proposals to secure incremental vendor co-operative marketing dollars.
  • Mine macys.com’s onsite search logs and organic search referrals on a monthly basis to grow keyword portfolio.
  • Provide a weekly analysis of natural search term performance based on traffic, conversion, and sales.
  • Team up with Marketing Analyst to identify trends in behavior of customers referred by natural search.
  • Co-ordinate the design, testing, and production of new reports, as required, to improve conversion and sales from natural search.
  • Publish reports and findings to the organization on a regularly scheduled basis.
  • Regular, dependable attendance and punctuality.

Qualifications:

  • BA/BS in Marketing with a strong understanding of technical SEO or BA/BS in Engineering or similar technical discipline or relevant work experience.
  • 3+ years of experience in online marketing with a successful track record, either in-house or at an agency/consultancy.
  • Understanding of basic HTML, CSS and code structure as it relates to SEO.
  • Knowledge of XML sitemap submissions, internal linking and keyword generation.
  • Track record of successfully implementing SEO strategies with a goal of increasing traffic and revenue.
  • Familiarity with social networking and bookmarking sites.
  • Attention to detail with a strong focus on analytics.
  • Strong project management and inter-departmental coordination skills.
  • Ability to execute on multiple projects while closely measuring the impact of each project and changing course when needed.

Company Profile:

As the fastest growing part of Macy’s Inc. business, macys.com is achieving record sales and broadening their workforce. With offices in New York and San Francisco, macys.com is the best of all worlds. The entrepreneurial thinking of a Web business complements the stability and support of a national brand. Creativity and ingenuity partner with business acumen and tech savvy to build a unique business poised for continued growth. Employees at macys.com have long term opportunities and are encouraged to utilize their Supervisors and Human Resources for cross-functional movement to further their careers. At macys.com they are committed to giving back to the community by partnering with local charitable organizations. By skillfully combining the power of the Internet with the best in retailing, macys.com is reaching new heights.

Salary range: Unknown
Closing date: Unknown
More info from: Macy’s Careers
Contact: Send resumes via online form to: Macy’s Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.