Author Archives: Sarah Parker

About Sarah Parker

Sarah Parker is a freelance writer and communications consultant at Parker Communications. She lives and works surrounded by mountains and birdsong - in NSW Australia.

Search Industry Job of the Week – SEO/SEM Specialist

Posted on by
Reply

Job Title: SEO/SEM Specialist
Job Reference: Unknown
Position Type: Full-Time (on-premise)
Name of employer: IGM Creative Group
Location: Lincoln Park, NJ
Date Posted: 11 May 2013
Position description:

IGM Creative Group are an interactive marketing and advertising agency in Lincoln Park. They are in search of a specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 2 years professional experience working within an Ad Agency.

Essential Duties and Responsibilities

1. Social Media Campaigns (SMC)

  • Create content on website, YouTube, social media pages, and blog to increase quality score
  • Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
  • Produce monthly social media reports for insights
  • Research social media trends and new technologies

2. Search Engine Optimization (SEO)

  • Execute SEO strategy with client intake
  • Monitor, track and report on analytics metrics monthly
  • Research and analyze competitor site and link structure
  • Optimize internal link building and metadata
  • Keep up-to-date on SEO strategies/tactics/algorithm shifts
  • Ability to translate analysis into useful managerial reports

3. Search Engine Marketing (SEM)

  • Manage Google AdWord/display network campaigns and optimize using set budgets
  • Good grasp of performance marketing, conversion, and online customer acquisition
  • Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords

4. Content Marketing

  • Create landing pages for promotions and form submissions
  • Manage blog calendar
  • Coordinate and publish guest blogger posts
  • Compose creative blog posts using SEO keywords

5. Email Marketing

  • Create, test, and deliver email campaigns on a scheduled basis
  • Produce e-mail marketing campaign reports providing metrics

6. Administrative Duties

  • Organize and keep track of open project plans
  • Proposal and Estimate Development
  • Client Accounts Representation
  • Manage and Organize Invoices and Receivables

Experience and Education:

  • Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
  • 1-2 years of creative writing experience in a social media setting
  • 1-2 years of e-mail marketing campaign management
  • Bachelor’s Degree in Marketing, Advertising, or related field required

Skills:

  • Excellent writing capabilities is mandatory
  • Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
  • Excellent knowledge of Google analytics
  • Adobe Suite – Photoshop and InDesign
  • Microsoft Office for Mac – Word, Excel and PowerPoint
  • Ability to learn and research new marketing programs
  • Strong organizational skills and attention to detail
  • Ability to multitask and prioritize tasks effectively
  • Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus

Salary range: Base Pay: Relative to Skills and Experience
Closing date: Unknown
More info about company from: http://www.igmcreativegroup.com
Contact: Send resumes via online form to: http://www.igmcreativegroup.com/contact/careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 20, 2013

Posted on by
Reply

fast-fiveWe’ve got several perspectives for this week’s Fast Five – including Mum’s!

1) How My Mum Thinks Search Engines Work by Rob Toledo                                             This is a good fun post to help us remember the broader perspective of common internet usage. Thanks Rob and thanks Rob’s Mum!

2) How to Integrate Google+ into Your Online Marketing Initiative by Jayson DeMers         By the end of last year, only eighteen months after it was launched, Google+ had 343 million active users. It is the world’s fastest growing social media platform, second only to Facebook. This post gives a good run down on many of the smart marketing features of Google+ and how to make the most of them.

3) An Online Resource You Don’t Want to Miss: The Matt Cutts Short Cutts by Amanda DeSilvestro                                                                                                                         Amanda’s put together a nice post describing the features of www.theshortcutts.com but as she says, it is pretty self explanatory. There plenty of SEO resources in there. One to bookmark!

4) Positioning Your Business for the Future of SEO – Whiteboard Friday by Ron Garrett Ron Garrett from Distilled gives a great video tutorial on the future of SEO in this Whiteboard Friday post. How to set goals, take calculated risks, assess staff ability – all these things can keep us competitive and adaptable in the changing world of SEO.

I like to leave the different one’s until last…

5) The Clients I Can’t Afford to Take by Bill Sebald                                                            This blog post is true of consulting and true of life. There are some gems in here about dealing with difficult personality types and how to stay focussed – as either a contractor or manager.

Happy reading!

*Image by Threadless

Fast Five in Search – Week 19, 2013

Posted on by

fast-fiveThe SEO industry is changing, but it’s expanding too. This week’s fast five discusses subtle and not-so-subtle industry changes, new frontiers and how to make the most of emerging opportunities.

1) Why We Just Can’t Be SEOs Anymore – Whiteboard Friday by Rand Fishkin               In this post Rand takes the bull by the horns and asks where the trend to rebrand SEO into ‘inbound marketing’, ‘online marketing’, or ‘web marketing’ has come from?  

2) Case Study: How Content Marketing Saved this Brick-and-Mortar Business by Beth Hayden                                                                                                                               This is a great blog post about the power of content marketing for just about any business! If a blog can save a failing swimming pool shop, it can become a welcome boost for many industries…

3) The 5 Cornerstone Values that Build an Authority Online Presence by Sonia Simone Ever wondered why some websites exude authority? What makes a site instantly engaging? Sonia reveals how the power of the author’s voice shines through and becomes an authentic presence online.

4) Why Does SEO Take So Long? By Chris Sparks                                                      Bookmark this post to share with a client when they inevitably ask this question. Chris takes us through the basic elements of an effective SEO strategy and why ‘time is of the essence’.

And for something a bit different…

5) How to Accomplish More by Doing Less by Study Hacks                                                   I know this isn’t strictly about SEO, but since so many of us spend our daysjuggling several things at once, this post offers some great wisdom about the creative power of focus and attention.

Happy reading!

*Image courtesy of Threadless

Search Industry Job of the Week – Online Marketing Manager

Posted on by

Job Title: Online Marketing Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Daily Burn
Location: New York, NY
Date Posted: 27 April 2013
Position description:

This role will report to the Head of Marketing and will work closely with the design and development teams to plan and implement tests. This position is based in their New York, NY office. This is an exciting opportunity for candidates with an entrepreneurial mindset who are passionate about the intersection of the fitness industry and online marketing. The Online Marketing manager should have data-driven analytical skills and be someone who loves A/B testing and fast iteration cycles.

The Online Marketing Manager will be responsible for managing all display marketing campaigns for DailyBurn. The candidate will also have the opportunity to significantly impact DailyBurn’s SEM, SEO and Affiliate marketing efforts. This Online Marketing Manager will work to execute and optimize marketing programs geared toward user acquisition and retention. The Marketing Manager must be a self-starter who is organized and able to analyze data in order to propose and execute campaign optimizations. The marketing team works in a very fast paced environment with needs and goals often changing quickly based on site performance. The ability to adapt to rapid changes is a must. The Online Marketing Manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.

RESPONSIBILITIES

  • Manage against marketing calendar and launch display marketing campaigns
  • Identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
  • Optimize ad buys though focused and efficient multi-variant tests against networks, media, and landing pages & flows.
  • Work with design and production team to develop marketing units, ads, emails and collateral
  • Analyze and report on all marketing programs with focus on ROI optimization
  • Provide some account management for marketing/affiliate partners
  • Pitch marketing/distribution programs to potential partners

QUALIFICATIONS

  • Bachelors Degree
  • 3 – 5 years of online consumer marketing experience, ideally with SaaS marketing experience
  • Understanding of online marketing, knowledge of online sales a plus
  • Ability to build reports, analyze data and summarize findings for executive team
  • Understanding of email and social media marketing techniques
  • Demonstrated ability to thrive in a fast paced, rapidly changing environment
  • Strong written and oral communication skills
  • Strong organizational skills a must
  • Self starter and team player
  • Creative thinker and resourceful problem solver

Salary range:  Unknown
Closing date: Unknown
More info about company from: http://dailyburn.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 18, 2013

Posted on by

fast-fiveThis week’s Fast Five is mostly about social media – its possibilities and difficulties – but there’s a little SEO thrown in as well.

1) Google Plus: Bridging the Gap by Sarah Hill                                                                  The combination of a growing trend called Human Media and the development of Google + Hangouts, is fundamentally changing the possibilities of human communication. Thanks to Google + Hangouts, events can now be shared in real-time – anywhere a suitable internet connection exists. Sarah says, “Say goodbye to the culture of “likes” and hello to a culture of open dialogue that allows for publically debating issues, norms and beliefs right in front of your eyes.”  

2) How to Avoid Blogging Burnout by Sujan Patel                                                           Starting and maintaining a blog is worth the effort, but is it best to do it yourself, train existing staff or outsource? Sujan outlines all the possibilities for those who are thinking of starting a blog, or are looking for a new way to maintain an existing one.

3) Is Social Media Bad For Your Phone? By Corey Geer                                                     I’m going to show my two teenage daughters this post. Mobile search devices have increased our consumption of social media significantly. With teenagers this is even more so. This infographic outlines the numerous effects all this consumption may be having on our health and wellbeing.

4) What Every Graduate Should Know About SEO and Why by Kylie Olsen            Graduate programs in media and communications are not always adequate when it comes to preparing students for the changing environment of online communications – particularly SEO. One considered the domain of those with a technical bent, basic SEO is becoming a must in every communicator’s toolkit. This is a good catch-up-on-the-basics SEO post.

And finally for a bit of fun…

5) 6 Interesting Facebook Tricks You Might Not Know by Kristel Cuenta                          This is a fun post which provides ways to insert code that will modify the way Facebook updates are displayed on your business pages or profiles.

Happy reading!

*Image courtesy of Threadless