About Kalena Jordan

In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, visit

New Milestones for Search Engine College

SEC-smiley-150x178We’ve been busy bees at Search Engine College HQ this month, with lots of exciting milestones and a few developments in the pipeline.

First up – in line with our our push towards integrating more multi-media content and interactive learning materials, we have added over 30 new YouTube videos to our various training modules in the past few days. Existing students and subscribers can view the videos from within the course areas.

If that isn’t exciting enough already, we are also putting the finishing touches on our brand new Link Building Starter course which is getting ready to launch next week. The course contains the latest advice and guidance on link building in light of Google’s recent Panda, Penguin and Hummingbird algorithm changes and crack down on link networks. New and existing subscribers will be given access to this course for no additional charge. That’s right – access comes standard with all subscriptions.

If you’re not already a subscriber – what are you waiting for? You can sign up here.

In other news, we had our first ever student from Jamaica sign up yesterday, which means we now have Search Engine College students in 62 countries. How cool is that? See you in the virtual halls.

 

Fast Five in Search – Week 7, 2014

fast-five

 

Hey folks! Fast Five is back for 2014. We’re doing things a bit differently this year. I’ll be taking over the posts from Sarah and I’ll be posting these on Mondays instead of Thursdays from here on.

That means you’ll be able to look busy at your desk while woofing down that breakfast bagel you grabbed on your way to the office and searching for a pen that actually works.

Simply bookmark our Fast Five category or make it your browser start page and you’ll have some tasty posts ready to read and get your marketing juices flowing the minute your PC or tablet starts up.

Here’s this week’s Fast Five:

1) Matt Cutts Has Declared Guest Blogging For SEO ‘Done’ by WebProNews. Apparently Head of Google’s Spam Team Matt Cutts took to his personal blog on Monday to warn against the practice of guest blogging for SEO purposes, declaring the tactic DONE. So if you are in the habit of guest posting, you might want to rethink that, or at least approach the process a little more carefully.

2) Why Guest Posting and Blogging is a Slippery Slope by Moz. Shortly after Matt’s blog post, Moz came out with a White Board Friday vid dedicated to the same subject. Check it (and Rand’s beard!) out here:

3) Alltop by Various. Not a specific post, but just a reminder about this very useful news aggregator that collates all the top blog posts and news stories in tech, work, health, culture, sport and other subjects on an hourly basis. Very handy to find trending topics for new blog fodder or research a particular niche for link building purposes.

4) Do You Love Your Customers? by Seth Godin. This post by Seth caught my eye on my regular fly-by his blog because of a similar discussion I was having with a client recently. Seth says that there are two distinct reasons why companies claim to love their customers and only one involves money. The kicker is that customers can tell the difference! So next time you claim to love your customers, make sure it’s not just because they pay you.

and finally… not really search news, but definitely tech:

5) Flappy Bird is Gone From the App Store by TechCrunch. Yes, millions of people awoke today to the shocking news that the frustratingly addictive Flappy Bird iOS and Android game has been removed from the App Store by it’s developer Dong Nguyen of Vietnam. Nguyen cited “I just can’t take it anymore” as his reason for removing the game, presumably because he couldn’t navigate those darn birds through pipes any better than the rest of us.

But never fear – some clever clod has developed a clone called Flappy Doge. (screenshot below) The only differences? Scary looking corgies and dodgy spelling. You don’t even need a mobile device to play. Hoorah!

Flappy DogeHappy clicking!

*Image courtesy of Threadless.

Video Introduction to Raven Tools

Those of you who are regular readers of this blog, clients or students of Search Engine College will know that my favorite and most-used piece of equipment in my search marketing toolbox is Raven Tools.

Jon and the team at Raven have worked tirelessly over the past few years to fine-tune and polish the collection of tools available to the point where my day starts and ends within the Raven Tools interface.

Lately, I’ve had some clients and workshop attendees ask me what particular features of Raven Tools I use most often and which ones I think would benefit them the most. This is a difficult question to answer, because I tend to use ALL the features at different times, depending on client requirements and specific projects.

For example, one day I might use the AdWords Insights feature to discover how to further boost the ROI of a client’s AdWords account, while the next day I might use the Site Auditor and Reporting features to produce a 100 page Web Site Audit for a new client.

Just yesterday I used Raven Tools to help a client research keyword data and decide between two different keyword phrases to target on a product landing page. After lunch I sent another client a Social Mentions report revealing how often their brand was discussed last month on social media channels.

Explaining all these features of Raven Tools in detail is simply not possible in a single conversation. Thankfully, the team at Raven just released a new video which does the job for me, briefly outlining all the stand-out features and benefits. They offer a 30 day free trial and if you decide to purchase, the price won’t give you sticker-shock like some of those other marketing tool suites.

If you haven’t already tried Raven Tools (or even if you have!), check out the video above and see if it has the potential to turbo-charge your site marketing too. Click on the video at any time to be taken to Raven’s own site.

 

Well Done to our SEO Advanced Graduates

On behalf of Search Engine College, I would like to offer congratulations to our latest round of Search Engine Optimization graduates for 2013.

Students named below have successfully completed our Search Engine Advanced course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).

Search Engine Optimization 201

  • Christine Rokos
  • Sok Khann
  • Charles Downey
  • Heidi Couto
  • Meghan Jump
  • Nichole Gunn
  • Mary Milner
  • Jennifer Sacks
  • Diana Weaver
  • Nirav Patel
  • Bonnie Dalager
  • Alena Budnikova
  • James Kerce
  • Patrick Pflager
  • Natallia Pranevich
  • Adam Dilbeck
  • Rachel Ruple
  • Judith Perry
  • Robert Stevens
  • Christine Totten
  • Saul Godoy
  • Brett Wohlgemuth
  • Cheryl Hardy
  • Sarah Price
  • Andrea Taylor
  • Jose Capelo
  • Nadezda Khlynovskaya
  • Katherine Beckett
  • Linda Ng
  • Molly Frederick
  • Taylor Krentz
  • Brendan Holmes
  • Thomas O’Brien
  • Christina Bruns

Congratulations to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Also, don’t forget to fan of our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Thinking about taking one of our online training courses? Subscribe to our courses today!

Congratulations to our Paid Search Advertising 101 Graduates

Congrats to our latest dedicated graduates of Search Engine College for 2013.

Students named below have successfully completed our Pay Per Click Advertising course at Search Engine College and attained official certification status (requiring a passing grade of 70 percent or higher).


Pay Per Click Advertising 101

  • Sok Khann
  • Christine Rokos
  • Meghan Jump
  • Dalal Kanchar
  • Mary Milner
  • Cella Buciuman
  • Diana Weaver
  • Nirav Patel
  • Beth Varela
  • Brett Wohlgemuth
  • Bonnie Dalager
  • Cherish Moss
  • Artez Young
  • Shannon Wampler
  • Natallia Pranevich
  • Andrea Taylor
  • Ashley Washburn
  • Marek Straka
  • Linda Ng
  • Thomas O’Brien
  • Brendan Holmes
  • Christina Bruns
  • Stephen Johnson

Congrats to you all! Please contact your tutor if you are still waiting to receive your hard copy certificate, Status Page or certification seal.

Don’t forget to fan our Facebook page and follow our Twitter profile @secollege for College announcements such as lesson updates, press releases, new courses, events and milestones.

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Angry about AdWords? Baffled by Bing? Why not learn paid search from scratch the fun way? Subscribe to our courses today!