Our relatively new feature Top Five Search Industry Blog Posts of the Week is proving to be a bit of a mouthful to say (and to type!) so we’re shortening it to: Fast Five in Search.
The whole idea behind the post is to provide a quick grab-bag of must read blog posts, articles or presentations that sum up the goings on in the search industry for each week.
We hope you like the new name!
Here’s this week’s Fast Five:
1) How to leverage PPC to discover high-converting keywords for SEO by Nathan Safran. In this post for Search Engine Land, Nathan explains in detail a little keyword research trick that we SEO veterans have used for years: setting up AdWords accounts to measure the impression rate and conversion potential of keywords for SEO purposes.
2) Rapid Fire Link Building Strategies by Wil Reynolds. A client sent me this presentation by Wil. It was actually given at SearchChurch last June, but in light of the Penguin and Panda updates we experienced late last year, it’s well worth a revisit. If you’re stuck for link building ideas, I guarantee this will stimulate you into action!
3) A Manifesto of Content Marketing by Rand Fishkin. This slide deck by Rand is also from last year, but I came across it for the first time this week via a link from the post above. It’s a terrific reminder that traffic from search engines starts and ends with shareable content.
4) The Complete Social Media Community Manager’s Guide by Marty Weintraub and Lauren Litwinker. Ok, so this is a book rather than a post. But one of the authors is my effervescent friend Marty from AimClear who knows more about social media than practically anyone I know. If you’re in a position that involves any type of social media responsibility for a brand or company, you’d be well advised to pre-order this book.
5) 101 Ways to Drive Traffic to Your Web Site by Matt Schoenherr. If you ever find yourself out of ideas for getting more visitors to your site, you’d best bookmark this one. It’s jam-packed full of fresh inspiration for driving traffic and easy to implement activities using seven different key marketing channels. Whenever I’m feeling particularly uninspired, I start the day here.
*Image courtesy of Threadless.
I just realized that there are only 24 hours left before our $100 training coupon for Search Engine College expires, so I thought I’d better throw out a reminder.
In case you missed our last newsletter, we decided to offer all readers a $100 Training Gift Voucher (PDF) towards their next training course at Search Engine College, as an incentive to add tech training to your 2013 New Year resolutions.
If you want to gift the voucher to a colleague or loved one, simply print out the voucher and write the recipient’s name in the appropriate field.
If you want to use it for yourself, simply:
1) Choose your course/s from Search Engine College.
2) Click on the Buy Now button on the course page of your choice.
3) Choose your preferred currency from the top right menu.
4) Enter NEWYEAR2013 into the coupon field in the shopping cart.
5) Click on *Update* to apply your discount.
6) Check that the sub-total has been revised to include your discount & continue to complete your purchase.
If you wish to purchase more than one course, simply press the *continue shopping* button and click on more Buy Now buttons. Your shopping cart should then update to show the additional course/s.
Remember, the coupon expires on the stroke of midnight 14 January, GMT.
Happy New Year!
Happy New Year readers!
I hope you all had a wonderful holiday break and relaxing vacation, if you were lucky enough to get one. If you’re in a technology career, I have some fabulous news to kick off 2013.
2013 Jobs in Tech
Two major US recruitment firms have released Salary Guides that reveal the hottest technology jobs for 2013 and their approximate starting salaries. The salary ranges show that tech jobs are bucking the trend when compared to other industries and are offering extremely high starting salaries for persons with the right skills.
They’ve even identified SEO/SEM specialists and Social Media Specialists as two of the best paid and hottest technology jobs for 2013. I was so excited by this news that I wrote an article about it: SEO and Social Media Specialists Identified as Hot Tech Jobs for 2013.
You can download the PDF salary guides here:
Robert Half Technology – Salary Guide 2013
The Creative Group – Salary Guide 2013
Print them out and go ask for that payrise! Or, if you are keen to get some training under your belt before knocking on the bosses door, consider taking one of our online marketing courses first.
‘Twas the week before Christmas and all through the web, people noticed their site traffic was at a low ebb.’
Yes, just in time for Christmas, Google has decided to rollout another Panda algorithm update, this one affecting 1.3% of search queries. According to Search Engine Land, this is the 23rd Panda update since the original Panda rolled out in February 2011.
You can see a handy timeline of all Panda updates on the Search Engine Land site.