About Kalena Jordan

In my day job, I'm Director of Studies and tutor at the online training institution Search Engine College. In my spare time, I'm a search engine agony aunt and SEO to global clients. I've been marketing websites online since 1996 and blogging about search since 2002. To learn more, visit

Q and A: Can you please answer 3 SEO Questions?

QuestionHello Kalena

I’m a new Search Engine College student and I have 3 questions about SEO:

1) I’ve listed key phrases in a bulleted list.  One of the items listed is not a keyphrase, but does it matter to the search engines where the key phrases are, as far as their order in the list?

2)  I noticed something called “itemprop” in the meta description tag when I look at the source code of my website.  I know this is something to do with “All in One SEO” coding.  If itemprop is in the meta description, will that affect my SERPs?

3) Itemprop seems to be an issue with W3C, and the W3C Code Validator found more than 30 errors with my WordPress theme’s coding.  Could this also affect my SERPs?

4) I wrote more than 300 words for my site, and I’ve been changing words to try and improve the site’s performance over several months.  However, when I type in a key phrase I can’t locate it in Google.  Also, it seems the only way I can find it (on page 5) is when I type in the city with the key phrase.

Any suggestions would be appreciated.

Kind Regards

Ben

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Hi Ben

I don’t usually answer more than one question per post, but I’m feeling generous today ;-)

To answer your questions:

1) All other things being equal, keywords/phrases at the start of your tag are given slightly more relevancy weight than keywords/phrases towards the end of the tag.

2) I use the All in One SEO Pack plugin for WordPress as well and I’ve never noticed this *itemprop* you speak of. However, it appears to be attribute for embedded items in your code. It shouldn’t have any impact on things as the content of the meta description tag rarely has any influence on your page ranking in the SERPs.

3) Yes, HTML validation can have an impact on how search engines index your code, which can in turn have an impact on how well you rank. If you have used W3C to validate your code and it has found errors, I suggest you try to correct the errors as best you can.

4) SEO is a fluid exercise. You need to constantly tweak and refine your page code and content (and link profile) until your page starts to rank well. As long as you follow the advice in our Search Engine College lessons and on this blog, you should find an improvement over time.

Hope this helps.

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Fast Five in Search – Week 45, 2014

fast-five

 

This week I’ve been spending a lot of time in Google Analytics and looking at the most popular pages on this blog.  Turns out that the Q and A posts are the most popular, so this week’s Fast Five is a collection of my most popular Q and A posts for 2014.

Here’s this week’s Fast Five:

1) Q and A: Will Google penalize me for redirecting my old site to my new site with duplicate content? In this post, I help a webmaster who has moved domains and is concerned that his redirect may be penalized by Google as duplicate content.

2) Q and A: How many AdGroups should a single PPC campaign have? A Google AdWords advertiser is concerned about how many adgroups her campaign has and asks me for advice.

3) Q and A: Is rewriting content from another blog a legitimate SEO tactic? In this more recent Q and A, I help out a guy whose sister has hired a SEO company using dodgy site-scraping tactics for SEO purposes.

4) Q and A: How do I login to my YouTube channel The number of people who lose control of their YouTube channels is surprising. In this post, I assist someone who has forgotten their YouTube login and needs help getting it back.

and finally…

5) Q and A: Do Gmail accounts ever expire? In this post, I answer the age-old question of whether Google accounts every expire and whether they can be re-activated.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 44, 2014

fast-five

 

So this week I was hoping to post five super fresh YouTube videos about SEO, particularly focusing on Google’s recent algorithm tweaks. But when I went searching – boy was I disappointed! Seems that all my favorite search marketing channels have been too busy to post any fresh content lately. So instead, I did a bit of yak shaving and ended up with five not so recent – but still incredibly insightful – YouTube videos about digital marketing.

Here’s this week’s Fast Five:

1) Whiteboard Friday: Surviving the SEO Slog by Rand Fishkin of Moz. In this vid, everyone’s favorite bearded SEO super-hero Rand tackles one of the greatest pitfalls of performing SEO – the initial hard slog. In your first few months of SEO efforts, it can seem like you are running on a treadmill to nowhere. You might be putting in a great deal of effort, but not yet seeing the results. Rand amusingly calls the gap the “Delta of Dissatisfaction” and explains how to manage client expectations around this gap from the get-go.

2) The Future of a Brand by Joanna Lord of BigDoor. Joanna is a delight. An ex Moz senior staffer, Joanna’s star is rising high in the world of brand evangelism and digital marketing and she has the type of life I like to follow vicariously through her Facebook feed :-). Although she has since left BigDoor and gone on to bigger and better things, this video really encapsulates her approach to brand marketing and particularly how to evolve and optimize an existing brand into a new entity without losing customer loyalty.

3) How to Create a Business Page on Google Plus by Matthew Meyer of SiteProNews. The reason I included this video is because I get a LOT of questions about Google+ and how to create a business page on Google+. This is one of the best step-by-step vids showing you how to do this.

4) How to Remove an Image from Google Images by Jeff LaFlam from Google Webmasters. Another question I get quite a lot on this blog is how to remove pages or images from the Google search results. This video shows that it’s easier than you think.

and finally…

5) Introduction to Google Plus by Martin Shervington of Google Plus Your Business. This is the first video in a series of five which covers just about everything you need to know about Google+ if you’re a business or organization.

Happy watching!

*Image courtesy of Threadless.

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Fast Five in Search – Week 43, 2014

fast-five

 

The year is fast coming to an end and it seems like the big online brands are all rushing to launch products or services before 2014 wraps up. So today we have a mixed bag of brand announcements, as well as some interesting trends in mobile advertising.

Here’s this week’s Fast Five:

1) Google Penguin 3.0: Worldwide Rollout Still in Process, Impacting 1% of English Queries by Barry Schwartz of Search Engine Land. Google is in the process of rolling out their latest iteration of the Penguin algorithm update. In this post, Barry looks at what’s been tweaked, when it rolled out and who has been affected so far.

2) Mobile Ad Revenues Soar as Search and Directories Flatten Out by Emily Alford of Search Engine Watch. In 2014, mobile revenues increased by a whopping 76 percent from $3 billion to $5.3 billion from the $3 billion reported at half-year 2013. $2.7 billion came from mobile search, while $2.5 billion came from mobile display. Emily looks at reasons for the incredible performance and areas of overlap with other advertising revenue.

3) Facebook Launches “Pseudonymous” App Rooms That Lets You Create Forums About Any Topic by Josh Constine of TechCrunch. Facebook has launched a new mobile app that has everyone talking. Called *Rooms*, the app lets you set up a mobile-only discussion space about any topic.

4) Mobile Search Ranking Study: Rank Number One or Not Rank at All by Barry Schwartz of Search Engine Land. A new study from seoClarity finds that if you do not rank in the number one position in the mobile search results, the click-through rate drops off significantly, so much so, that ranking number barely matters.

and finally…

5) Universal Event Tracking: A New and Improved Way to Track Your Sites’ Activities in Bing Ads by Nishant Gupta of Bing Ads. Bing Ads has introduced Universal Event Tracking (UET) to advertisers worldwide. UET allows advertisers to define and track performance and conversion goals important for their business. This is the official launch announcement from Bing Ads.

Happy reading!

*Image courtesy of Threadless.

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Fast Five in Search – Week 42, 2014

fast-five

 

This week, I’ve been setting up social media accounts for a new start up biz. We’ve been discussing what content would be the best to invest time in and things are starting to get exciting, especially in the lead up to Christmas.

So the inspiration for this week’s Fast Five is: “Where should you invest your time in terms of content marketing and how can you use social media channels to get your shiny new content out there amongst the great unwashed?”

Here’s this week’s Fast Five:

1) Should You Invest Your Organic Efforts on Twitter or Facebook? by Ryan Ernst of Social Media Today. In this post, Ryan makes the argument that organic reach on Twitter is currently outperforming organic reach on Facebook and explains why.

2) Digital Business: Getting Real About Social Media Results by Daniel Newman of Social Media Today. I like this article, because it tears down the unrealistic expectations that many businesses have about the impact social media can have on their bottom line. Yes, you can get that occasional magic bullet social piece that goes viral overnight. But in all likelihood, your investment in social channels will take just as much time – if not more – to pay off as your regular marketing efforts.

3) The Top 10 Corporate Blogs of 2014 by Nick Cicero of Social Fresh. They say imitation is the sincerest form of flattery. Well, if you’re stuck for original ideas, perhaps your content marketing can imitate that of the 10 corporate blogs independently voted as having the best content in 2014.

4) Tip: The Vanilla Ice Rule of Content Marketing by Jason Keath of Social Fresh. The title of this post caught my eye straight away, perhaps because I’m a bit of an 80’s tragic. But the post is basically explaining the 80/20 rule – where you can concentrate most your efforts on a single piece of content that you know has been / will be successful – just like the one hit wonder Vanilla Ice. So spend more time on less content. Easy, right?

and finally…

5) How to Increase Your Conversion Rate With Social Media by Neil Patel of Social Media Examiner. This post has actionable tips on how to use Social Login, Social Checkout and Social Sharing methods that you can apply straight away to boost your conversions. I was especially intrigued to see the use of Social Checkout – a method of allowing your customers to purchase on your site by logging in via one of their social accounts, rather than forcing them to sign up to your site first. Great tip!

Happy reading.

*Image courtesy of Threadless.

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