As a small business owner who spends a considerable amount of money on pay per click advertising, I know how frustrating click fraud can be.
Click fraud occurs in campaigns when somebody clicks on an ad over and over again in a deliberate attempt to either:
- Make the advertiser pay for multiple click-throughs; or
- Earn the owner of the site (where the ad is featured) commission on click-throughs
If you’ve ever been the victim of PPC fraud, have a read of my latest SiteProNews article: How to Protect Yourself From Click Fraud.