Oct 07
How to Protect Yourself From Click Fraud
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As a small business owner who spends a considerable amount of money on pay per click advertising, I know how frustrating click fraud can be.
Click fraud occurs in campaigns when somebody clicks on an ad over and over again in a deliberate attempt to either:
- Make the advertiser pay for multiple click-throughs; or
- Earn the owner of the site (where the ad is featured) commission on click-throughs
If you’ve ever been the victim of PPC fraud, have a read of my latest SiteProNews article: How to Protect Yourself From Click Fraud.
Popularity: 44%
October 8th, 2008 at 4:05 am
Great article and tips! Search Engines are doing a better job of preventing click fraud but still not enough. There’s too much of it continuing to go on.