How to Find Compelling Internet Statistics Without Falling Down the Rabbit Hole

If you’re like me, you do a lot of research online. Cat in a Cup

Whether I’m writing an article, preparing a slide deck, putting together a presentation or researching a subject for a client, I always seem to be hunting down compelling Internet statistics of one kind or another. Particularly topics like:

  • Number of US households with Internet access.
  • Latest search engine market share figures.
  • Most popular search terms for a particular year.
  • Number of Facebook users in a particular country.
  • Amount of e-commerce expenditure in past 12 months.

I always start a search for stats like these thinking it’s going to be a simple task and then end up down some bizarre rabbit hole, emerging two hours later with an amusing picture of a cat in a teacup.

To prevent this from happening again, I’ve bookmarked a list of *Go To* sites for Internet statistics in my Evernote account and today, (you lucky things!), I’m sharing them with you:

  • Internet World Stats – This site lists a range of Internet usage statistics sorted by country and population figures. The site is regularly updated and features a range of handy charts and graphs. There are also links to the latest Facebook usage statistics.
  • ComScore – The press releases and reports from ComScore are often geared to the search industry, so I can usually find something of relevance here related to my particular slide deck or training workshop. Their white papers and presentations are also fantastic sources of visual cues and infographics to help illustrate your points.
  • Forrester Research – Forrester is a prolific publisher of research documents, market reports, analysis and studies of all kinds and in all industries.  A common focus of their research is the impact of the Internet on business activity. Many of their reports are available for purchase, but they also regularly release synopsis’ of their more influential studies for public use through their media department.
  • Google Trends – Don’t overlook Google Trends as a source for useful web statistics and anecdotes. For example, if you enter a search for *mobile phones*, you can track Google’s search history for that phrase and related phrases since 2004 and note the peaks and troughs as the use of cell phones impacted our daily lives. The items highlighted with a letter of the alphabet are influential news items relating to the search term over the historical period. These make fun anecdotes for your presentation e.g. in 2010, Fox News reported that mobile phones have more bacteria on them than the handles on public toilets. Ewww.
  • Facebook Marketing Bible – The FMB apparently started life as an internal company manual and has now become a published guide to marketing your brand, company, product, or service on Facebook. The Facebook Marketing Bible includes summaries about the inner workings of Facebook, strategies to using Facebook for your business, specific how-tos, successful case studies, and insights from social media experts across the board. I include it in this list because it contains some of the most interesting Case Studies for using Facebook that I’ve come across and everyone knows that compelling case studies are the lifeblood of a successful presentation.
  • Nielsen – Nielsen is another prolific global research company. Anything that Nielsen publish quickly becomes extremely influential and many businesses make major decisions based on the data published by Nielsen. Their whitepapers and webinars are freely available for download once you register for the site and new reports are published every day. If I need stats quickly, I always start here.
  • Gartner Research – Gartner Group provide insightful research on the impact of the Internet and the increasing role of IT in business. Gartner’s specialty is technical research, particularly relating to applications development and business intelligence. Unlike Forrester, Gartner’s research is generally only available via paid subscription, but they do offer a 30 day free trial.
  • Simba Information – Simba offer market intelligence primarily for the media, education and publishing industries, but their research reports often include useful technology-related statistics e.g. *The iPad and its Owner: Key Trends and Statistics 2013*.
  • Google Zeitgeist – Google’s annual wrap of the most searched-for topics, year by year, country by country. Think of it as Google’s answer to the Guinness Book of Records.
  • Gap Minder Not strictly Internet related, but Gapminder is a non-profit site that publishes the World’s most important trends in the fields of wealth, health, global development and the environment. In their own words, Gapminder is a modern museum on the Internet with the intention of being a *fact tank* that promotes a fact-based world view. Gapminder produces videos, Flash presentations and PDF charts showing major global development trends with animated statistics in colorful graphics.

Hopefully this list has helped shorten your search time for compelling and useful Internet statistics and prevented you from falling victim to the Rabbit Hole syndrome. After all, the last thing we need on the Internet is more pictures of cats in teacups.

Postscript: Factbrowser has been suggested as a worthy addition to this page. Thanks Keith!

 

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