The domain registrar industry is about to crack wide open, with new evidence that Google is moving into the domain registration market.
The move confirms rumors that Google is serious about selling domains – rumors that began when the Internet giant made DNS changes to GoogleDomains.com in late March, after having owned the domain for several years. Domaining is a thriving industry, growing every year, as evidenced by GoDaddy’s latest IPO announcement.
Google Domains is currently in invitation-only BETA release, but on appearance, will be a fully-fledged domain registration service on public launch, with all the customizable domain features of large registrars.
I’ve requested my invitation to participate and will review the service here on the blog as soon as I can. Watch this space!