Dec 31
Environmentally Friendly Web Site Marketing: Recycle Your Content
You look familiar. Are you on Twitter? Subscribed to my feed yet?
In case you missed it, SiteProNews published my latest article prior to Christmas. Environmentally Friendly Web Site Marketing: Recycle Your Content is all about how to keep your site content fresh and create new products and services by re-packaging your existing content in different formats to suit different audiences. Here’s an extract:
The marketing and affiliate gurus are expert content recyclers and they make a LOT of money using this system. But guess what? You can apply the same principle to your own web site content. Here are some ideas:
- Documentation such as training manuals and client case studies make great web page content.
- Web page content such as product reviews and descriptions make great fodder for “how to” articles.
- That silly staff Christmas video might make a terrific viral marketing tool.
- A set of FAQs would make for an interesting webinar or video blog.
- A group of case studies could be made into a free white paper or auto-responder email series.
- A collection of articles or bookmarked tools could easily be converted to a downloadable e-book or give-away CD.
Get the picture?
The more ways you can re-package your information, the wider audience you will reach because not everyone responds to the same medium in the same way. Some people like to read articles, while others prefer a structured training program. Some people absorb material better if it’s presented in-person and others like e-books and YouTube videos.
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