Blog Marketing, With Chocolate Spread!

I’ve run out of time for a Q and A today (plus it’s a holiday in the U.S. so I figure I can get away with it!). Instead, I’ll leave you with a link to Jennifer Laycock’s article: What Nutella (and I) Can Teach You About Blog Marketing.

Jen talks about how marketing isn’t just about scoring blog mentions these days but more about conversation. She demonstrates how Twitter has created a conversational environment free of the usual constraints of blogging and ripe for marketing genius. Gotta go now, me want chocolate.

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