Article: Making Sense of Trademarks in AdWords

The issue of trademark usage in Google AdWords ad text and keyword bidding was raised on this blog recently thanks to a question submitted by Dom.

As I discovered when I resarched the topic for Dom, AdWords trademark usage rules are different for advertisers in different countries and they differ also based on the use of trademarks in ad text and bid keywords. The subject proved so complex that I decided to write an article about it in order to clarify the issue for confused advertisers.

Coincidently, a landmark case about this very issue was playing out here in Australia while I was writing the article and the Federal court made their decision just in time for me to add the outcome to the article.

The article is called Making Sense of Trademarks in AdWords and was published today by SiteProNews.

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