Search Industry Job of the Week – PPC Account Manager

Job Title: PPC Account Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Everyday Health
Location: Manhattan, NY
Date Posted: 9 March 2013
Position description:

Everyday Health is one of the largest providers of online consumer health solutions, with a portfolio of over 25 websites spanning the entire health and wellness spectrum. From diet and fitness, to pregnancy, to condition prevention and management, their sites help consumers to live a healthier lifestyle while providing their partners, advertisers and physicians with one of the most advanced advertising platforms in healthcare. For more information, please visit their website at www.everydayhealth.com.

Their quickly growing Local Division is looking for a PPC Account Manager to support the Account Management efforts. This position reports into the Director of Account Management and Operations.

Responsibilities:

The ideal candidate:

  • Must love to work with and help educate clients (specifically small business owners within Health vertical).
  • Must be able to handle an existing and growing client base
  • Has experience growing and managing a team
  • Is detail oriented, has excellent organizational skills
  • Is a people person; loves clients, people, and friendly, upbeat
  • Is great with documentation and follow up.  Excellent written and verbal communication skills a must
  • Has web analytics experience, specifically with Google AdWords, Bing AdCenter, Google Analytics
  • Is Google Certified
  • Has a very good sales skill; ability or inclination to soft sell value added services
  • Is process-oriented and will come prepared to establish and execute on processes that will create efficiencies throughout business
  • Must be able to work as part of a team, share ideas, offer and take constructive reviews and work independently to assure client’s services are delivered in a timely manner

Responsibilities:

  • Head of Paid Search department for the Local Division
  • Act as day to day escalation point and work with Account team to speak directly with clients/ Provide Onboarding support (SME to our high dollar clients)
  • Conduct Quality Assurance for all aspects of the SEM business
  • Training and supporting staff on SEM
  • Driving business strategy for growth / Set direction for SEM
  • Develop and manage paid search programs including tasks such as keyword research, ad copy, bid management and quality assurance testing
  • Conduct regular program performance analysis and reporting against goals
  • Evaluate the success of the search marketing strategy, recommend and implement enhancements
  • Provide competitive insight and analysis for clients
  • Understanding/support of test initiatives such as landing page/ A/B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
  • Maintain an organized and proactive follow up schedule to ensure each client is communicated with and always finds value in the service provided.
  • Continually look for ways to optimize campaigns and efficiencies.
  • Provide competitive insights and analysis that can be used by internal team and clients
  • Establish SEM specific process for on-boarding, launching and maintenance of all PPC clients.
  • Facilitating value added services when appeasing poorly performing clients and when clients are unhappy for any reason
  • Following up on improved stats from previous complaints made by clients
  • Maintaining an organized and prioritized list of all client correspondence so things never “fall through the cracks”
  • Investigate new PPC opportunities and make recommendations
  • Employ quality assurance principles to ensure campaigns are launched and operating as planned
  • Participate in weekly PPC pacing meetings with Paid Search and Marketing teams
  • Provide weekly and monthly executive reporting on PPC book of business

Qualifications:

  • 5 – 7 years of experience in paid search
  • Minimum of 2 years in a management/supervisor role
  • Client Service skills to be the SME to our high dollar clients
  • Web Analytics Expert (Google Analytics)
  • Bid Management Technology experience (Kenshoo Local)
  • Experience with Google AdWords and Bing AdCenter
  • Google Certification required
  • Bachelor’s Degree
  • Computer skills including proficiency with Microsoft Office, particularly Excel (formulas, V-Lookup, pivot tables, etc.)
  • Exceptional Account Management/Client Support experience is required. Some Client sales experience is preferred.
  • Extensive experience with search engines networks  for pay per click and contextual campaigns
  • Experience in developing, implementing, and managing SEO operations a plus
  • Ability to collaborate as a team as well as to work independently
  • Ability to perform in-depth analyses using core marketing metrics and implement changes to improve campaign performance
  • Ability to multi-task while meeting tight deadlines
  • Solid project management skills and cross functional coordination experience
  • Local experience / Lead generation preferred
  • Computer skills including proficiency with Microsoft Office, particularly PowerPoint, Excel (formulas, V-Lookup, pivot tables, etc.)

Attracting 30 million monthly unique visitors, Everyday Health, Inc. is the leading provider of online health solutions. The company offers consumers, healthcare professionals and marketers with content and advertising-based services. Its broad portfolio of websites and mobile applications span the health spectrum–from in-depth medical content for condition prevention and management to healthy lifestyle offerings. Everyday Health offers the tools, community, and expert advice people need to live healthier lives, every day. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.

At Everyday Health, they foster a cooperative and lively environment that encourages new ideas and forward thinking, and they value their employees and support their development. They work hard, but they work together to create a website experience that helps their audience live healthier lives every day and they have fun while they do it!

Salary range: Unknown
Closing date: Unknown
More info from: Everyday Health
Contact: Send resumes via online form to: Everyday Health Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 11, 2013

fast-fiveThis week’s Fast Five contains some fascinating insights into Google as well as some great advice about compelling content and keyword research. Enjoy!

1) Liveblogging: Walk A Mile In Google’s Shoes With Matt Cutts by John Rampton         This is a fascinating live blog post from this week’s SMX at San Jose. Matt Cutts shares everyday moral dilemmas faced by Google when it comes to providing accurate yet questionable or unsavoury content. A must read!

2) How to Deal With Challenging Clients by Craig Bradford                                            Craig is right when he says that as consultants, a large part of our time is taken up managing other people’s attitudes and behaviours – particularly if they are unsatisfied for some reason. Craig’s helpful 7 strategies on maintaining excellent client-consultant relations are good solid advice. Make sure you read his 4 handy tips at the bottom – to rectify things if they do go wrong.

3) 5 Unexpected Keyword Research Sources by Sujan Patel                                     Finding it hard to think outside the box when it comes to keywords? There are many helpful tools regarding keyword generation and analysis, but this post will ensure you enter any client or management meeting with the kind of creative thinking that is sure to be noticed.

4) 7 Content Archetypes That Generate Natural Links by Brian Dean                      Everyone wants to know the secret of getting natural backlinks and answer is of course quality content. But what if your creative energy isn’t flowing? Well, Brian’s list of 7 Archetypes is a handy one to refer back to for inspiration. You’ll probably notice his Archetypes being used throughout the blogosphere after you’ve read this.

and finally…

5) How Is Your Search Engine Handling Synonyms? By Lenin Nair                                 This is an interesting article, particularly for keyword researchers. Apparently Google recognises some synonyms but not others. This interesting post outlines several reasons why this is the case. The one that particularly caught my eye was the fact that keyword targeting by SEOs is helping Google to identify synonyms. The circle is complete!

Happy reading!

*Image courtesy of Threadless

Keyword Theme Visualization Tool: Bubble My Page

A student sent me this link today: Bubble My Page and I thought it was a fantastic little tool to share with everyone.

Bubble My PageBubble My Page is basically an interactive keyword density / tag visualisation tool. Enter your choice of URL and you’ll see a set of tag bubbles come back. The larger the bubble, the more frequently the keyword / tag is found on the page. Hover over a bubble and see the number of repetitions found on the page.

It’s also a snapshot of how search engines would view the page in terms of keyword density / search query relevance. I can already see some fantastic uses for this tool:

  • Enter new blog post pages into the tool before publishing as a quick check you have the target keyword density right for SEO purposes.
  • Enter the home pages of new SEO prospect sites for a quick on-page SEO analysis to show potential clients.
  • Run every page through the tool during the SEO requirements gathering phase to get an idea of how large a potential SEO project is going to end up.
  • Enter the URLs of potential employers to get a feel for their main products / services.
  • Run product pages through the tool to check how evenly various products are represented on the pages.

There are probably a lot more uses for the tool, but those are just what I came up with in 10 minutes. If you’ve got any more suggestions, please share them in the comments.

Hat tip to Terry for the link :-)

 

Q and A: Are infographics a good investment for SEO purposes?

QuestionHi Kalena,

I’m the SEO for a large online employment agency well known across the US.

Our major competitor has been using a lot of infographics in their blog lately and it has paid off for them in terms of their social media presence and traffic to their site. Our company is about to hire someone who can design infographics for use on our Facebook page to see if they will also work for us.

I have two questions – firstly, the price range seems to vary widely for infographic design services. Can you recommend some good quality infographic design experts who charge reasonable rates?

Now for my second question. One of the design companies we are considering claims that infographics can contribute a lot to SEO efforts, especially since Google Panda and Penguin basically crushed any link building efforts we used to spend a lot of time on. My concern is that I don’t want my company to spend thousands of dollars on infographics only to find out later that they have no SEO benefit whatsoever. I would rather them spend the money to hire blog writers to get more content published on our site.

What is your opinion on this and do you think that having custom infographics designed would be money well spent?

Thank you
Mike

————————————–

Hi Mike

What a timely question! One of my clients is actually considering investing in infographics, after seeing the results they have had on traffic levels for one of their regional sites in Asia.

In terms of SEO benefit – yes infographics can contribute to SEO – assuming you design them with search engines in mind. By that, I mean pay close attention to the title and headings on your infographic, the keywords used in your filename, the tags you use to categorize it and the format it is saved as. As social media goes hand in hand with SEO strategy these days, it makes sense to invest in content that will increase your social media reach and therefore create more links back to your site.

If you save your infographic as an image, be sure to include a logical alt img attribute including relevant keywords to describe the content when you embed it. If you embed it in a web page, you can have more control over the optimization of that page and the way it is shared, so I would definitely recommend that. Embedding it in a page also ensures that when you share it, people are taken back to your site, rather than viewing it on another platform.

If you have a Facebook page for your company, you could consider embedding it / sharing it there, as long as that is where you want the traffic to end up – this will be of more indirect SEO benefit – the logic being that people will eventually end up on your site after spending time on your Facebook page / reading about your products and services. My recommendation would be to embed it on your site/blog and then share the post via your social networks.

Whether you share it as a static image or a blog post via social networks, remember to tag it thoughtfully (Facebook) and use a short tweet description (Twitter) to enable others to retweet it without having to edit your description. Same rules for Pinterest – use popular, related category tags to ensure you get as many re-pins as possible.

If you use one of the new Infographic creation tools online like Piktochart (see below), your infographic may have an interactive layer embedded that allows you to enter search engine indexable content such as keywords and a description. This means that search engines will be able to crawl the content of your infographic as they crawl your web page.

Now, as for the other part of your question about whether I can recommend any good quality infographic design experts, I actually I did some research for my client about Infographics recently, to see if there were any online apps that could create them easily. It turns out there are several.

Here are the best ones I’ve found:

1) Infogr.am – this is super easy to use and free. I was able to help my son create an infographic for his homework within about 20 minutes. It includes a few basic templates to choose from and straight-forward functionality to produce something very quickly. It publishes direct to Facebook, Twitter, Pinterest or you can simply share on the web via URL.

2) Piktochart – I like this one the best – it has high resolution graphics, hover tools, some neat interactive elements, an easy to use interface and even built in SEO. Only problem is the free version comes with just 6 themes and layers a watermark over the top, so there really is no choice but to go the Pro (paid) version to get over 100 themes/templates and remove the watermark. However at USD 29 per month or 169 per year, the price is reasonable to justify this.

3) Visual.ly – this is probably the most sophisticated of the three – it has different free/paid versions for different consumer markets and lots more templates and design styles to choose from. You can publish direct to Twitter, Facebook and Pinterest or you can download your creation. You can quickly create infographics based on 2 or more competing hashtags, Twitter accounts or existing web pages as well. It also has a built-in marketplace if you want to high an Infographic designer who specialises in using Visual.ly if you need help creating your own infographics.

Hope this helps!

 

Search Industry Job of the Week – SEO Manager

Job Title: SEO Manager – The Solid Cactus SEO Team
Job Reference: Unknown
Position Type: FLSA Exempt
Name of employer: web.com
Location: Jacksonville FL
Date Posted: 1 March 2013
Position description:

The Solid Cactus SEO Team utilizes SEO best practices to develop a custom SEO strategy for the client, fully implement the SEO strategy, and work to assist the client in understanding the results of the SEO campaign. The SEO Manager will be the main point of contact for a portfolio of SEO accounts, communicating regularly with the client and showcasing their SEO expertise to the client.

The manager will utilize their SEO talent and expertise to craft creative deliverables based on the client’s SEO strategy and intended audience, and is responsible for ensuring all monthly client deliverables are met in an interesting matter in tune with SEO best practices. The SEO Manager is fully responsible for the creative direction of the SEO campaign, having a direct impact on revenue generated from the client.

Essential Duties and Responsibilities:

  • The Solid Cactus SEO manager will fully manage every aspect of the client’s SEO campaign. Upon receiving the signed contract, the SEO Manager will contact the client, set up an introductory phone call, and discuss the client’s business and SEO goals and objectives. After mutually agreeing on an SEO campaign direction, the SEO Manager will develop a comprehensive SEO strategy for the duration of the client’s campaign, and revise the strategy where necessary.
  • The SEO Manager will then research appropriate keyword phrases to focus on during the client’s campaign, based upon the SEO Manager’s analysis of the client’s industry, competitors, keyword research tools, and areas of SEO opportunity, and present both the keyword research and SEO strategy to the client for review. The project will commence once all parties are in mutual agreement.
  • The SEO Manager will be responsible for completing monthly deliverables, as outlined in the client’s contract, potentially requiring the SEO Manager to complete the following for the client:
  • Writing creative SEO copy intended to attract the attention of search engines, propelling them to rank the client’s website higher, as well as interesting and useful for the client’s demographic and intended audience. The SEO Manager must be able to vary their writing style to meet the tone of the intended audience, as well as appropriately research the subject matter involved. The SEO Manager will upload the copy and meta tags to the client’s website.
  • Analyzing the client’s industry and formulating a link building strategy that can result in maximum success for the client. The SEO Manager will then execute this strategy on behalf of the client and is responsible for all required follow-through.
  • Writing and uploading interesting, SEO-friendly blog posts for the client’s blog that can serve as possible “link bait” to encourage more websites to link to the client’s website. The SEO Manager will brainstorm and use their imagination to write on interesting topics, and appropriately research the subject matter.
  • After developing a strategy for the client’s social media campaign, the SEO Manager will build all needed social media campaigns to reflect the client’s brand personality. The manager will then post and interact with other social media users on the client’s behalf.
  • Researching an appropriate press release topic, consulting with the client on the topic, and writing the press release to be both interesting and SEO-friendly. The SEO Manager will then syndicate the press release and report on the press release statistics with the client.
  • Compile the client’s end of month report and send this report to the client. The SEO Manager will include a synopsis of the month’s progress, and based on the campaign’s performance, areas of opportunity, and their expertise, will utilize their decision-making abilities and create a strategy for the upcoming month.
  • Providing unlimited SEO consulting to the client. The SEO Manager will utilize their SEO industry expertise to provide the client with SEO best practices and advise the client on any SEO questions s/he has. The SEO Manager is required to read SEO and social media blogs and attend SEO and social media webinars to stay up-to-date on industry best practices and trends.
  • The SEO Manager is responsible for initiating regular contact with the client, at least weekly, and ensuring the client understands the progress and success of their SEO campaign. Solid Cactus SEO delivers the frame work and crafts the appropriate work within that SEO framework, allowing the SEO Manager to have complete creative control over the account, and is responsible for decision-making and implementation of the client’s SEO strategy. As a result, the SEO Manager’s expertise, strategy creation, originality and talent have a direct impact on the success of the account, and thus the revenue the account brings in to the SEO department.

Special Requirements (if any):

  • The SEO Manager should have strong communication skills, including grammar and spelling, in order to skillfully write creative SEO copy, blog posts, press releases, and craft link building outreach pitches.
  • Effective decision-making skills are also a must, as the SEO Manager must be able to use their expertise and creativity to determine the direction of the account.
  • The manager should also exhibit superior customer skills in order to develop a relationship with the client, understand the client’s needs, craft SEO deliverables based on those needs, and help the client understand the results of their SEO campaign.
  • Strong analytics skills are also needed, as the SEO Manager must analyze the client’s industry and determine appropriate keyword phrases to target, understand web analytics programs that highlight the client’s SEO success, and make strategy decisions based on those results.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.web.com/aboutus/joblistings.aspx#florida
Contact: Send resumes via online form to: https://home.eease.adp.com/recruit2/?id=1698161&t=1

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.