Fast Five in Search – Week 8, 2013

fast-fiveThere’s no real theme to this week’s Fast Five, except for that which caught my attention… Enjoy!

1) How Do I Find a Good SEO? By Rand Fishkin                                                         Rand’s latest Whiteboard Friday is a good down-to-earth session on how to choose an SEO consultant, who is not only great at what they do, but suits our particular needs. Rand encourages us to spend some time identifying our unique requirements so that the SEO of our choosing can become the “cheese to our macaroni”. I got the feeling the inspiration for this post came from one too many emails asking for his recommendations…. But whatever the reason, I’m glad he posted it.

2) How to Identify an Online Community for Your Business by Mackenzie Fogelson Mackenzie uses great examples in the post, to describe how to build an online community for our business or client (or both). It’s like the first day in a new school, how do you find the people you want to hang out with? And how do you represent yourself once you meet them?

Mackenzie provides a great list to help focus our thinking about brand identity etc. She also provides some helpful tips on how to identify people or companies worthy of following.

3) 3 Scalable Link Building Tactics That Won’t Leave a Footprint by Mathew Green         We all know link building has radically changed in the past 12 months, and with it many opportunities for automation. In this post Mathew shares three great ideas for obtaining links that can be expanded into a sizable campaign, but are still white-hat genuine methods to obtain relevant links.

4) Quick Ways to Choose Better Guest Post Opportunities With Audience and Social Metrics by Adam Thompson                                                                                                I’ve often wondered how to analyse a blog without having access to their Google Analytics info, so this post is a godsend! Adam provides great examples and links to sites like: Blog Social Analyser and SimilarWeb to see how the content, on a blog you may be interested in writing for, is being shared.

And finally for a bit of social media scandal….

5) High Profile Twitter Takeovers: Fact or Fake? By Michelle Stinson Ross               Michelle uses the buzz from this week’s Twitter takeover of Burger King’s account by McDonalds to pass on some healthy advice about maintaining social media account security. Whether a promotional stunt, or an actual hostile hacking, the recent takeover attempts of high profile accounts, by other high profile competitors, is alarming and community managers need to remain on high alert.

Happy reading!

*Image courtesy of Threadless

Search Industry Job of the Week – SEM Manager

Job Title: SEM Manager
Job Reference: Unknown
Position Type: full time
Name of employer:
Location: Austin, TX
Date Posted: 11 February 2013
Position description: is looking for a sharp and motivated SEM Manager to join their team.  You’ll be expected to manage, analyze, and improve on existing SEM strategies.  They are looking for someone advanced in online marketing thought processes and tactics, with a strong educational background and significant experience growing and managing internet marketing campaigns.

Mission of the position:

Direct strategy and day to day activities across multiple paid search and SEO accounts and a multi-million dollar PPC ad spend.

Desired Outcomes:

  • Provide strategy, direction and leadership for SEM/SEO efforts.
  • Set and reach weekly, monthly and quarterly paid search/SEO goals.
  • Generate and analyze weekly paid and organic search reports and provide recommendations.
  • Provide search data support for product management group to help prioritize deployment of new products.
  • Manage ad copy, day-parting and geo-targeting strategies, keyword build out, bidding methodologies, remarketing, landing page optimization, etc.
  • Lead and manage the search marketing and optimization team.
  • Launch and grow new SEM accounts/campaigns/ad groups.
  • Stay up-to-date with new methodologies/practices in search marketing field.

This person must be:

  • Passionate
  • Organized
  • Innovative
  • Analytical
  • Motivated

Their ideal candidate also:

  • Has a BS/BA Degree in a technical field (engineering, mathematics, computer science, natural sciences, finance, accounting, etc.) & 3+ years’ experience
  • Has 5+ years’ experience managing a large-scale PPC programs
  • Is an expert with Adwords, Adwords Editor, adCenter, & SEO tools
  • Has incredibly strong Microsoft Excel skills and HTML/CSS knowledge
  • Is Familiar with Adobe SiteCatalyst, Google Analytics, A/B testing

About Company: is a national e-commerce leader in custom signage and development of industry-leading software and innovations. One of the Best Places to Work in Austin five years running, was also recently named the one of the fastest growing companies in Austin by the ABJ. In only six years, they have grown to nearly 30 million in revenue and over 225 employees without taking any venture capital. They have a proven model that works, an outstanding team, and a fun, welcoming work environment. If you like working in a fast-paced, results-oriented, team environment that values original thinking, analytical ability and bottom line results, this could be the right place for you. Austin, TX,’s international headquarters, was named one of Forbes Magazine’s 2011 Top 10 Best Cities for Young Professionals.

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to:

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Fast Five in Search – Week 7, 2013

fast-fiveFor this week’s Fast Five, it’s all about content marketing – how to create, pitch and share your ideas.

1) Apply the Golden Rule to Guest Posting by Kate Morris                                               Kate gives great down-to-earth advice on how to navigate the post-penguin world of outreach via guest blogging. As Google gives more weight to content, it’s important for guest bloggers (and those who hire them), to keep things genuine – especially regarding links.

As a freelance writer myself, I loved the checklist Kate offers for companies who contract work to freelancers.

2) How to Get Your Boss to Care About Content Marketing by Adria Saracino               Adria gives us a step-by-step formula to developing an effective pitch that will convince your boss (or client) that content marketing is the answer to their online business success.

This post is a stand out because Adria’s advice includes how to draw upon solid research, plus the creativity of others (including helpful links to people and resources) and bring it all together in a way that inspires confidence.

3) Visual Storytelling: The Key Weapon to Content Marketing by Jason Cormier          Jason is right: no state-of-the art technology can substitute for state-of-the-heart storytelling. If a picture is worth a thousand words, the story behind it may be worth a million more. It seems to be the human condition that none of us can past a good story.

Jason uses the idea that there are ‘Seven Basic Plots’ when it comes to epic storytelling, and gives us examples of how they have been used by big name brands  to create content that people not only engage with, but are compelled to share.

4) Eight Storytelling Tips to Enhance Your Content Marketing by Arnie Kuenn             Further to the post above, Arnie gives us eight great tips on how to use storytelling fundamentals to develop compelling content.

Though the way we tell stories has changed a great deal from prehistoric times and storytelling is constantly progressing, one thing is for sure: everyone enjoys a great story, and that’s not going to change.

and finally…

5) A Goldmine of Content Resources by Anvil Media Inc                                                   The people at Anvil Media Inc have graciously shared their well-researched and comprehensive list of content-related resources from around the web. Every kind of media is explored – from video to cinemagraphs, blog posts to memes  – it’s all there. This is definitely one to bookmark and refer back to when stumped for ideas.

Happy reading!

*Image courtesy of Threadless

Off to Webstock 2013 : Expect Postcards of Joy

webstock-logo-smlSo tomorrow I’m heading off to Windy Wellington once again to experience the geek love-in that is Webstock.

The last time I punched my timecard in at Webstock was in 2011 and it literally made me rethink my life and my business direction. After chatting with some of the speakers and attendees, I was totally inspired to creatively mess up my business model and take some risks. The notes I made during the plane trip home loom large on my laptop to this day.

Unfortunately, my post-conference euphoria (and renewed business confidence) was rudely interrupted by the Christchurch earthquake on 22 February.

It’s taken two years of emotional turmoil, financial hardship and physical displacement to get back some semblance of life, let alone confidence in myself and my business. The earthquake stole the passion I previously had for my industry, as well as my ability to write and educate. My interest waned, my writing ceased and I stopped going to conferences. I moved with my family to Australia and had to cancel a whole year of speaking engagements because of mental and physical displacement.

We moved back to Christchurch a year ago. I thought about attending Webstock 2012, but an empty wallet and empty heart conspired against me. Plus I knew I wasn’t in the right headspace to soak up the inspiration and actually DO something with it.

Well, fast forward a year. We are back in our Christchurch house, repairs are underway, the business is humming along and I am about to roll out some of the exciting concepts I came up with during that Webstock week of 2011.

Booking my ticket for Webstock 2013 was an absolute no-brainer. I feel great, the cobwebs are clearing and I am can’t wait to get amongst it and speak geek non-stop for 2 days.

Expect postcards of joy and inspiration from me for the next few days!


Search Industry Job of the Week – SEM Search Manager

Job Title: SEM Search Manager
Job Reference: STA000260
Position Type: full time
Name of employer: Starcom
Location: New York, NY
Date Posted: 4 Feb 2013
Position description:

Starcom is a world-renowned media agency that simplifies human understanding to deliver meaningful brand experiences. Starcom does this by creating the Space for Ideas, in peoples’ minds and in the world, via a unique approach that gives the agency an unparalleled advantage. With over 1,200 employees, Starcom helps get the right consumers’ attention and delivers brand-building results for many of the world’s leading companies. For more information on Starcom, visit

Position Summary

They are looking for an SEM Search Manager to supervise a small dedicated team in the creation, optimization and execution of client search initiatives. Will also assist the Search Director and Associate Director in developing innovative search strategies to meet and exceed their clients’ business objectives. This position requires a “hands-on” manager with astute attention to process and detail, who also possesses the ability to apply this detailed knowledge to actionable insights and recommendations.

The Work:

The SEM Search Manager will be accountable for the day-to-day progress of their team’s projects and responsibilities, and ensuring timely completion of projects. Additionally, this individual will ensure that projects are produced completely and correctly before being sent to the client and/or Associate Search Director.

Ongoing projects will include:

  • Performance reporting with insights and optimization recommendations
  • Managing search campaign performance against client goals
  • Budget and performance projections for testing new search partners or technology
  • Recommendations for using search to support new client objectives or campaigns
  • Monthly client billing audits
  • He or she will be responsible for delegating projects across the team as needed
  • He or she will work with Associate Search Director to develop processes for improved work flow within Starcom Search, and between agency partners and vendors
  • This individual will maintain stellar relationships with the vendor partners to further advance Starcom as a preferred client partner

The People:

This individual will be responsible for overseeing a team of dedicated Search Analysts who have 0-2 years experience.

He or she will stimulate team productivity and growth by:

  • Providing formal training to new team employees
  • Educating new employees about Starcom Search and client-specific processes
  • Providing education on overall Search industry landscape and best practices
  • Working with Associate Search Director to allocate assignments which combine to make productive and effective use of each person’s skills, as well as motivating their interests and challenging their minds
  • Developing their careers within SMG. As such, the SEM Search Manager will provide ongoing feedback and conduct employee evaluations consistent with SMG’s formal evaluation process
  • The SEM Search Manager will actively support and participate in agency recruitment activities, including agency hiring practices
  • He or she will take an active role in developing and presenting Search best practices to internal agency partners
  • This individual will report to an Associate Search Director, and will be responsible for keeping them abreast of team work, employee and client developments

The Client:

The SEM Search Manager will have daily contact with the client, including but not limited to:

  • Selling in recommendations for new campaigns and strategies
  • Optimization recommendations for existing campaigns based on reporting and analysis
  • Working with Associate Search Director to master, identify, and communicate trends in search and in client industries

Required Skills, Experience and Education

  • Bachelor’s degree
  • 2-3 years of Search experience
  • Experience in both organic and paid search
  • Experience in applying search marketing to brand-building & direct response initiatives
  • Strong command of search engine research and reporting resources
  • Knowledge of syndicated research tools such as ComScore, HitBox, AdGooroo and WordTracker
  • Deep experience with at least one of the major bid management tools
  • Familiarity with third-party ad serving companies
  • Technical- Strong quantitative skills, including analytical abilities and math proficiency
  • Demonstrated critical thinking and problem solving abilities
  • Solid verbal and written communication skills
  • Presentations skills are a must
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • High attention to detail
  • Desire to work in an industry which is constantly evolving and presenting new and unique challenges
  • Experience with media billing processes a plus

How to Apply / Contact

For consideration, you must apply online to STA000260. Please follow this link to access the job posting:

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes via online form to: Starcom Careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.