Search Industry Job of the Week – SEO Specialist

Job Title: SEO Specialist
Job Reference #: Unknown
Position Type: full time or part time
Name of employer: SEO.com
Location: Draper, Utah
Date Posted: 30 October 2012
Position description:

The SEO Specialist is given tasks related to all aspects of Internet marketing (heavy focus on search engine optimization & content marketing). The SEO Specialist performs competitive analyses, keyword research, site optimizations, link building, and content creation for SEO.com clients. They also build and provide reports for SEO Managers & Account Executives.

Job Duties & Responsibilities

  • Assist with SEO task fulfillment
  • Keyword research
  • Competitive market analysis
  • Optimization of website content and code
  • Link prospecting and acquisition
  • Content creation
  • Weekly and monthly link reporting
  • Provide ongoing SEO campaign updates to SEO Manager and Account Executive
  • Assist in identifying upsell opportunities of other products and services for your clients and inform the SEO team and sales representative

Education, Skills, & Years of Experience

  • Internet research skills
  • Strong verbal and written communication skills
  • Excellent writer – strong command of English language, while understanding advertising and marketing language
  • Proficient in MS Office
  • Analytical thinker/Problem solver – able to devise relevant solutions
  • Quick learner – self motivated and able to multi-task
  • Works well under pressure and deadlines
  • Outstanding customer service skills
  • Prior SEO / Internet Marketing experience a plus
  • Web development experience is a plus

If you are interested in this position, please email your cover letter, resume, and references to jobs[at]seo.com.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.seo.com/seo-specialist/
Contact: Send resumes to: jobs[at]seo.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Q and A: Do women bring a different perspective to SEO?

QuestionHello Kalena

I’ve recently learned very quickly that SEO is a very male dominated industry.

As a female who has just begun in the SEO industry I was wondering if you would be able to tell me how you have dealt with working in a male dominated industry so well for all these years and what kind of challenges/obstacles have come your way? This would be great to know so that other female seo can prepare themselves if they should ever come to terms with them. More importantly how have you dealt with them?

Another question I was wondering – in your expert opinion – what do you feel that women bring to the SEO table? Anything new? Perhaps a different perspective?

Any advice that you could offer on this topic would be awesome and extremely appreciated.

Thanks for your time.

Monica

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Hi Monica

To answer your question, I no longer work in a traditional *office* so I’m no longer exposed to the same male/female office politics that I once was. However, when I was starting out, there was a very obvious male bias in the industry, particularly at search-related conferences I would attend.

We used to see around 5-10% female attendees at such conferences, whereas now it tends to be 35-40% or higher. Not sure if this spread is because SEO is kind of a geeky/programmer industry which has traditionally attracted more males, but it has definitely evolved to become more mainstream and marketing-focused. With that shift has come more females interested in the industry and thriving in the field.

In terms of the female perspective on SEO, I definitely think there are points of difference that females can bring to SEO roles. One in particular is our insight into emotional purchasing and shopping trends. It is well documented that females respond differently to advertisements and also search differently from men in general – with emotional response being key in the decision-making process. Plus women tend to be the key gift purchasers in a large majority of households. These factors can give female SEOs added insight when it comes to keyword research and copywriting for web sites aimed at females in particular.

Same goes for pay per click advertising – ad copy, headlines and images/videos used can influence purchasing decisions so using both male and female SEOs/SEMs in the ad creation process is going to ensure a more successful campaign.

Hope this helps!

Kalena

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