Search Industry Job of the Week – SEO and Online Marketing

Job Title: SEO and Online Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: Commerce Benefits Group
Location: Avon Lake, OH
Date Posted: 22 August 2012
Position description:

Commerce Benefits Group in Avon Lake, Ohio, is in need of an SEO/ eMarketing representative to enhance their existing online and print advertising campaigns.

Duties will include:

  • Search engine optimization.
  • Google Adwords configuration, monitoring, and reporting.
  • Email advertising layout, design, testing, and delivery.
  • html web design, website updates and banner advertisement design.
  • Print advertising material design.
  • General marketing of our products and services.

Help a young company grow its market share!

Please send salary requirements and resume.

Other Pay Info: Benefits: 401K, Holidays, Life, Medical, Dental, Vision, STD, LTD Gene

Salary range: negotiable
Closing date: Unknown
More info from: http://www.thecommercegroup.com
Contact: Send resumes to hr[at]thecommercegroup.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – Online Marketing Director

Job Title: Online Marketing Director
Job Reference #: Unknown
Position Type: full time
Name of employer: Custom Guide Online Learning
Location: St. Louis Park, MN
Date Posted: 20 August 2012
Position description:

How would you like to be part of an energetic company whose clients already include Harvard University, Buckingham Palace, and the U.S. Senate? CustomGuide is a leader in online training and 3,000 organizations in 40 countries are our clients. We’re looking for a talented individual to be our Online Marketing Director.

What Describes You

  • You’re a start-up type, with lots of energy and success working in rapid-growth mode.
  • You’re a motivated self-starter that gets things done.
  • You’re data-driven, you can analyze results to drive strategy & improvement.
  • You live in technology social media and know how to create an online presence.

What You’ll Be Doing

  • Own demand generation & conversion (SalesForce & Marketo experience strongly preferred).
  • Manage lead nurturing & lead scoring programs.
  • Build & execute targeted campaigns—email, postal, etc.
  • Work with our sales team to improve conversion, retention, and upsell goals.
  • Own, monitor, and manage all PPC, SEO, and SEM campaigns and initiatives.
  • Oversee landing page creation & optimization.
  • Conduct A/B testing, analyzing results and making improvements
  • Oversee and manage all communications, social media, events, and PR.

What Qualifications You Need

  • 2+ years experience with demand generation and lead nurturing programs
  • Strong experience with SalesForce and Marketo or Eloqua
  • Experience with online marketing campaigns & social media marketing
  • Experience with SEO, SEM, and PPC
  • Strong analytical skills
  • Strong B2B communication and writing skills
  • Experience with HTML, CSS, and web design

We Offer

  • Competitive salary ($75,000 to $95,000) + bonuses
  • Full benefits (Health, Dental, 401K)
  • An exciting start-up environment
  • To learn more visit www.customguide.com/careers

Salary range: Unknown
Closing date: Unknown
More info from: http://www.customguide.com/careers
Contact: Apply via online form: http://www.customguide.com/careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – Senior Manager, SEO

Job Title: Senior Manager SEO
Job Reference #: Unknown
Position Type: full time
Name of employer: Business.com
Location: Carlsbad, CA
Date Posted: 16 August 2012
Position description:

This is an exciting opportunity to help manage marketing related tasks for one of the web’s premier B2B sites, Business.com. Business.com Media is looking for an experienced Sr. SEO Project Manager to help manage day to day online marketing related activities. This position will work and report to the director of marketing.

The Sr. SEO Project Manager will be responsible to help manage online marketing strategies internally and externally, manage different vendors, tools, communications, reporting and benchmarking, work with programmers on different tasks and ensure progress in a reasonable amount of time.

Responsibilities

  • Day to day project management of the company’s SEO initiatives, including implementation of internally and externally led initiatives.
  • Optimization of the company’s existing SEO efforts.
  • Be current on all SEO best-practices, trends and tactics.
  • Help optimize paid search campaigns across Google and Yahoo!/Bing.
  • Coordinate between various departments, including Product and Technology, to ensure seamless execution on new marketing efforts.
  • Identify, test and scale new traffic acquisition channels.
  • Assist in creation and delivery of regular and ad hoc reports.
  • QA work produced by programmers to ensure validity and alignment with initial strategy
  • Ability to constantly assess and evaluate online marketing efforts to ensure results.

Job Requirements

  • 3+ years of online marketing experience.
  • Solid understanding of organic traffic acquisition strategies and track record of achieving SEO gains.
  • Experience managing various marketing campaigns.
  • Strong quantitative and analytical skills a must.
  • Desire to work in a fast-paced and fluid environment.
  • Ability to conceptualize high-level strategies and willingness to actively participate tactically.

Compensation

  • Competitive compensation based on level of experience
  • Health, dental, and vision coverage
  • Flexible Spending Account
  • 401k
  • Equity Opportunity
  • Fun, hard-working atmosphere with opportunity for everyone to contribute to the overall growth of the business
  • Bagel Mondays, Happy Hour Fridays, quarterly off-site events, video game tournaments, foosball, etc.

Salary range: Unknown
Closing date: Unknown
More info from: http://www.business.com/info/careers-open-positions/#smseo
Contact: careers{at}business.com and include Senior Manager, SEO – in subject line.

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – PPC Account Manager

Job Title: PPC Account Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Kahn & Associates L.L.C.
Location: Independence, Ohio
Date Posted: 7 August 2012
Position description:

Kahn Interactive Group, is seeking a highly-motivated, high achieving Pay Per Click Account Manager to join their firm. If this describes you, please read on because they have a great opportunity for you. Kahn Interactive Group offers a unique entrepreneurial and professional environment that fosters individual and firm growth and rewards performance. They offer a distinctive, fast-paced and dynamic business environment where you can play a significant role and truly make a difference in your life and the lives of others.

Responsibilities include:

  • Execute paid search engine marketing tactics for one or more professional service customers.
  • Optimize bids, ad copy, and landing pages to drive top-line revenue and bottom-line margin
  • Monitor & adjust spend in real-time, 24/7 keyword auction to stay within budget
  • Report & analyze program performance and present to management
  • Research keywords
  • Write and test ad copy to drive highest CTR and conversion rate
  • Build Excel-based reports
  • Run A/B split tests for landing pages and ads.
  • Work closely with vendors and media companies including Google, Yahoo, and Microsoft
  • Keep current in latest trends in online marketing and test new offerings/technologies

Requirements:

  • 1-3 years experience in pay-per-click (PPC) search engine marketing
  • Enthusiasm for search engine marketing and willingness to learn and grow
  • Ability to manage multiple projects and work in cross functional team
  • Strong critical thinking ability
  • Strong analytical skills and attention to detail
  • Writing and creative thinking ability
  • Strong Excel skills including but not limited to financial and bid analysis
  • Track record of high achievement
  • Bachelor’s degree
  • Experience with web analytics tools.

If you are the best candidate for this position, email a cover letter, resume and salary expectations to CallieRose@kahnandassociates.com. Please put “I am your PPC Account Superstar” in the subject line. Failure to follow these instructions will be cause for disqualification. To learn more about us go to No Phone Calls Please!

Salary range: Unknown
Closing date: Unknown
More info from: [www.kahnandassociates.com]
Contact: Send resumes to callierose@kahnandassociates.com or humanresources@kahnandassociates.com

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

Search Industry Job of the Week – Online SEO Web/Marketing Manager

Job Title: Online SEO Web/Marketing Manager
Job Reference #: 120761
Position Type: full time
Name of employer: Pitney Bowes
Location: Stamford, CT, US
Date Posted: 2 August 2012
Position description:

Delivering more than 90 years of innovation, Pitney Bowes provides software, hardware and services that integrate physical and digital communications channels. Long known for making its customers more productive, Pitney Bowes is increasingly helping other companies grow their business through advanced customer communications management. Pitney Bowes is a $5.4 billion company with more than 30,000 employees worldwide.

Reporting to the Director of Ecommerce, the Manager of Online Merchandising is responsible for the day to day management and merchandising of pb.com with an emphasis on optimization and monetization of the site as well as sales growth and conversion.

A primary focus of this role is the optimization of the merchandising strategy to ensure that the right product is in the right place at the right time. This will be achieved through the use of traffic tracking applications to recognize user patterns and trends to help formulate effective marketing techniques.

The Manager of Online Merchandising is a key partner to Business Unit Marketing Teams in the planning and execution of weekly and monthly campaigns and product offerings. Successful candidates will demonstrate a passion for merchandising coupled with a knack for expressing this passion in the online marketplace.

Responsibilities:

  • Effectively merchandise products in categories, collections, and on landing pages that creates a positive brand experience
  • Ensure new products are merchandised according to analytics, testing data, and relevant strategies
  • Analyze site traffic and conversion metrics and make appropriate adjustments
  • Drive sales, conversion, and profitability through management of merchandising strategies
  • Work with Creative team on creation of site ads and product briefs
  • Coordination of products to ensure consistent message and promotions
  • Working with the business unit marketing teams to:  Develop advertising and promotional strategies for their markets;  Achieve and/​or exceed financial plans set for the product categories​
  • Create relevant reporting and analysis to read and communicate online business trends
  • Review search data and optimize site search to merchandise search results
  • Support the development of online exclusive categories
  • Conduct regular competitive analyses to identify best practices and recommended action items

All interested individuals must apply online. Pitney Bowes is an Equal Employment Opportunity/Affirmative Action Employer that values diversity and inclusiveness in the workplace. Women, Minorities, Individuals with Disabilities and Veterans are encouraged to apply.

Qualifications

  • BA/BS Degree, MBA or Masters preferred
  • 5+ years experience with a minimum of four years online merchandising and marketing experience
  • Heavy understanding of SEO, Web Copy and Creative, Customer Navigation and Landing Page expertise
  • Online web analytics experience – coremetrics, omniture, hitwise, Google Analytics is a must
  • Heavy promotions and strategy experience as is relates to the online space
  • Should be a motivated self-starter, process oriented with high attention to detail
  • Excellent project management, analytical, problem solving, verbal and written communication skills required
  • Must know MS Excel – Pivot Tables, V and H LookUps, etc.

Salary range: Unknown
Closing date: Unknown
More info from: PB Careers
Contact: Apply via online form: PB Careers – Apply Now

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.