Long term readers of this blog will know that I’m a regular attendee of the Search Marketing Expo conference series. The Sydney show always draws a big crowd and impressive speakers and I love having the opportunity to mingle with fellow SEO geeks who understand what I’m talking about when I mention things like URL canonicalization.
Due to the earthquake here in Christchurch last February and the following work/life upheaval, I missed out on attending last year’s Sydney conference. But it’s almost that time of year again and I’m very much looking forward to being part of this year’s event.
Whether you are new to search marketing or a veteran, if you live in Australia or New Zealand, the Search Marketing Expo 2012 is well worth the attendance fee. Now in its sixth year, the event covers all levels, from newbies right up to experienced search marketers, with several events running at the same time under the umbrella banner of the Online Marketer Expo & Conference Series. Here’s a run-down of the individual events:
SMX Sydney is the main event, designed for online marketer practitioners with mid to high level experience (no basics sessions!). This event is designed to help you learn how to measure and increase website value and online marketing results. SMX Sydney requires a skill level in SEO or PPC o at least 2-3 years on the job experience.
The SEO Marketer Workshop (SEO Elite) is designed for persons with at least 5 years experience in SEO. The content in these sessions is of a highly advanced and technical nature and is suitable for hard core SEO practitioners.
Online Marketer Bootcamp is designed for newbies and those with an entry level knowledge. At Online Marketer Boot Camp, you’ll learn the fundamentals of search engine optimisation, pay per click advertising, social media and email marketing.
eMetrics Marketing Summit is designed to help you learn about the techniques and tools to guide your Marketing departments efforts to streamline customer acquisition, conversion and retention to make more, spend less and increase customer satisfaction.about the optimisation of marketing, NOT how to do marketing. eMetrics is primarily for Marketing Managers, Web Analyst or Business Intelligence experts.
The Mobile Marketer Workshop is suited to persons with at least 1-2 years experience in online marketing looking to increase their skill levels in mobile and tablet based marketing. The content in this event is of an intermediate level and not suitable for beginners.
The Email Marketer Workshop is a new addition to the conference line up for 2012. This workshop is suited to persons with at least 1-2 years experience in online marketing looking to increase their skill levels in email marketing. The content in this event is of an intermediate level and not suitable for beginners.
The Social Marketer Workshop is another new addition to the conference line up for 2012. This workshop is suited to persons with at least 1-2 years experience in online marketing looking to increase their skill levels in social media marketing. The content in these sessions is of an intermediate level and not suitable for beginners.
As well as all these amazing sessions, there’s a harbour cruise on the Tuesday night. So if you haven’t already got your pass, better get in quick and choose your pass option.
See you there!