Q and A: How do I get a landing page to out rank my homepage?

Question

Kalena,

I am a former student and I have a good question: Suppose I have a landing page for ‘pick a keyword’? Obviously I want the customer to land on this page but this page does not have any pagerank yet. The homepage however does have pagerank and the search results in showing the homepage. How do I get the landing page to out rank the homepage for the specific term?

Respectfully, Cliff

Hi Cliff,

This question really comes back to the fundamentals of SEO, so provides a good opportunity to review some of the basics.

Often a websites Home Page will outrank it’s other, more targeted pages, even though they have more content relevant to the search query, but why is this the case? The answer is usually quite simple, and it mostly comes down to backlinks.  More often than not a websites home page has significantly more links to it from external sites, than other pages on the site.  Search engines treat backlinks as “votes of confidence” and use anchor text associated with those links as a strong signal about what the site is about.

So, to answer you question – How do I get a landing page to out rank my homepage? – get back to the basics :

  1. Ensure that the contents of the landing page is highly relevant to and includes plenty of mentions of your targeted keywords
  2. Optimise Page Title, description, H tags for your keyword
  3. Establish links to the landing page (not your sites home page), from related third party sites with you keyword phrases as anchor text.

Hope that helps…

Andy Henderson
WebConsulting SEO Consulting (Brisbane, Australia)

Q and A: How do I add Google Analytics code to my WordPress site?

QuestionHello Kalena

I have a couple of questions about my WordPress site.

I have signed up for a Google AdSense and Google Analytics account but I am confused as to where to place the tracking codes.

Can you help me at all?

Thanks
Sarah

Hi Sarah

I recommend you review Google’s own instructions for adding the Google Analytics code.

If you’re adding the code to a WordPress site, you need to add it to the header.php file from within WordPress. You go to the *Editor* area under Administration from your WordPress dashboard. Then you copy and paste the code into the header.php page, just before the closing </head> tag.

Google also provides instructions for adding the AdSense code. However, if you want to put AdSense on your WordPress site and you’re not confident editing code, you’re probably better off installing an AdSense plugin that will help you to add AdSense ads to your pages without messing around with code hacking.

Hope this helps

Kalena

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