Welcome to another Guest Blogger – Andy Henderson

Well I can’t believe my luck, but I’ve already found two Guest Bloggers to join the team here at Ask Kalena and help me out with an enormous backlog of search engine Q and A’s.

Yesterday we welcomed Peter Newsome and today we’re joined by Andy Henderson (pictured with me in Sydney earlier this year) as the newest addition to the Ask Kalena team.

Andy has over twenty years experience in the I.T. industry including a stint at global web design agency ZIVO, where I used to work (although not in the same office). Andy currently manages all SEO and SEM activities for ireckon.com in Brisbane, Australia.

Unlike Pete, I’m not sure if Andy can dance – we did our best to get him up on the dance floor during SMX Sydney, but he wasn’t having any of it!

Congratulations Andy, it’s great to have you on deck.

[To kick off Andy's new blogging gig, why not send him a search engine question via the big red button above?]

Q and A: Does Google automatically search sub-directories?

QuestionDear Kalena…

Does Google automatically search sub-directories? Or do I have to have a ‘Links’ page to force google to index the sub-directories?

Also, I was reading about ‘redundant’ content. I have a business directory which will eventually have thousands of pages with the only main difference in content being: {Company} {City} {ST} and {Subject1}. Will Google view this as redundant content?

Best Regards,

Steve

Dear Steve,

For Google to index your sub-directories, you will need some links pointing to them. These links can simply be internal navigation links and if you have a large website, it’s also advisable to include a sitemap that links to all your pages and sub-directories within your site.

In regards to your redundant content query – it’s best SEO practice to have at least 250 words of unique content per page. So if all the pages are the same other than the contact details – then yes, it would be considered redundant content.

My advice would be to offer a one-page listing for each company and on that page have a small blurb about the company, their contact details and a feature that allow users to add feedback/comments/reviews. This should provide enough information for Google to index without causing redundant or duplicate content issues.

Hope this helps!

Peter Newsome
SiteMost

Q and A: Can you target phrases in the META keywords tag?

QuestionHi Kalena

Quick question on the META Keywords Tag:

Is there a way to target phrases with this? It seems to be parsed by spaces, any phrase would be taken as individual words.  Is this assumption correct?

Thank you,
Cy

Hi Cy

No, your assumption is not correct. Multiple keywords can be integrated into the KW tag as phrases and both the individual keywords and the grouped phrases should be picked up by those few search engines that support the META Keywords tag.

You can either separate the phrases with commas, or just include all your keywords and phrases without commas separating them. Commas are a personal choice and I prefer not to use them in a META Keywords tag because I feel they can act like a stop word to some search engines.

Danny Sullivan likes to use commas. I don’t. That’s just how I roll.  Danny wrote a great piece about the META Keywords Tag and the Great Comma Dilemma so you can decide for yourself.

Hope this helps!

[ADDED: A few people reading this have asked me *which* search engines still support the META Keywords Tag. Judging by Danny's tag retrieval test, it looks like only Yahoo and Ask continue to support the tag, so don't stress about it!]

Q and A: How do I swap the content of two different websites?

QuestionDear Kalena…

I have a question which I am asking all people. I have people here who are trying to manage 2 websites – one is a dot com (.com) and the other a dot info (.info).

For some reason they decided that they like .info site better, so, they want to switch the websites. Simply to say, they want to move whole .info site to .com domain… and .com site move to .info. I am trying to explain them that they can kill all SEO efforts on both websites by doing this.

Am I right?

Sergey

Dear Sergey

As a general rule, dot com (.com) names tend to have a little more trust than dot info (.info) domain names, so the short-answer would be – “Yes, this would have an impact on their SEO efforts and if anything, they should stick with the .com as their main site”.

If you were simply moving to a fresh new domain name, you could use 301 redirects to ensure you pass all the previous PageRank and link value to the new site and all would be good, but as you want to swap sites, this makes things a little trickier.

You can get around some of these issues by using different page naming conventions between the two sites. For example, if the “About Us” page on the .info site is called /about-us.htm then try naming the page /about_us.htm (or about.htm or AboutUs.htm) on the .com site.

This way, if a visitor tries to go to the page named /about_us.htm on the .info site, you’ll know they should really be accessing the .com site and a 301 redirect can be used to achieve this.

However there would still be some issues transferring the rank for each of the homepages.

The ideal situation would be to consolidate the two websites. Use the .com as the main one and then redirect the .info to .com. That way you get all the link value from the .info name PLUS the existing value already held by the .com.

If there needs to be two websites, then stick with the .com as the main one and keep the .info as is.

Hope this helps.

Peter Newsome
SiteMost

Welcome to Our New Guest Blogger – Peter Newsome

Remember yesterday I announced that I was searching for some Guest Bloggers to join the team here at Ask Kalena to help me with an enormous backlog of search engine Q and A’s? Well we’ve already found a willing victim expert to join our team.

Please join me in welcoming Peter Newsome of SiteMost SEO in Brisbane Australia as our newest Guest Blogger here at Ask Kalena.

Not only is Peter a talented SEO with his own hosting and search engine optimization company, but he can also hold his own on the dance floor (evidence pictured).

Congratulations Pete, looking forward to reading your posts!

[Wanna put Peter through his paces? Send through your tricky search engine questions via the big red button above.]