Hi there - it looks like you're the first person to view this page. Congratulations! Relax, I'm kidding. But seriously, if you like what you read, I'd really appreciate it if you could subscribe to my feed, if only to make me feel more popular :-)
As a small business owner who spends a considerable amount of money on pay per click advertising, I know how frustrating click fraud can be.
Click fraud occurs in campaigns when somebody clicks on an ad over and over again in a deliberate attempt to either:
- Make the advertiser pay for multiple click-throughs; or
- Earn the owner of the site (where the ad is featured) commission on click-throughs
If you’ve ever been the victim of PPC fraud, have a read of my latest SiteProNews article: How to Protect Yourself From Click Fraud.
Popularity: 11%
Job Title: Director Online Marketing
Job Reference #: Unknown
Position Type: full time
Name of employer: DECA
Location: Santa Monica, California
Date Posted: 1 October 2008
Position description:
DECA was founded in 2007 by experienced entertainment and Internet executives who previously held senior roles at: Sony Pictures, ABC, and Yahoo! Music. The company identifies, funds, markets and distributes next-generation digital entertainment properties, bridging the gap between Hollywood, Madison Avenue and Silicon Valley. Based in Santa Monica, DECA is backed by Mayfield, General Catalyst, and Atomico. They are seeking a talented and motivated Director of Online Marketing to to develop and execute strategies to drive traffic and increase revenue across multiple properties.
The ideal candidate is a guerilla marketing expert who has been personally responsible for successfully growing one or more online media properties from their initial launch. This position requires a bias for action and an ability to effectively develop an audience without an extensive support team or budget.
RESPONSIBILITIES:
- Manage the strategy and execution for all audience development initiatives.
- Create and execute marketing plans to quickly generate targeted traffic to multiple online entertainment properties.
- Develop and manage strategic relationships with appropriate online communities, blogs, forums and other third-party sites for featured placement, content syndication and other traffic generating initiatives.
- Develop and track usage metrics and identify trends across several properties; and use this data to track the effectiveness of marketing campaigns and recommend enhancements to optimize revenue potential.
- Guide search engine optimization effort and work with necessary internal resources to ensure optimal natural search rankings for each property.
- Work closely with the General Managers of each property as well as other executives to continually refine each property to best serve the target audience.
- Identify and manage vendors as necessary.
REQUIREMENTS:
- Minimum of 5 years experience managing and executing online marketing strategies with at least 2+ years SEO and SEM experience.
- Demonstrated ability to generate traffic and meet marketing goals for online media properties through the effective use of both traditional and viral marketing strategies.
- Previous startup experience, especially in the digital media industry, is highly recommended.
- Deep experience with a variety of social networking applications, such as Facebook and MySpace.
- Ability to self-prioritize tasks, work under time pressure without cracking, and stay focused while working independently.
- Must be a team player and eager to pitch in wherever needed.
- Experience in the entertainment industry (especially television) is a definite plus.
- BA/BS degree at a minimum.
DECA is an Equal Opportunity Employer.
They offer a great work environment just a few blocks from the beach, a competitive compensation package (DOE) including paid vacation, comprehensive benefits (medical/dental/vision), and employee stock options.
Salary range: Unknown
Closing date: Unknown
More info from: [decajobs.jobscore.com]
Contact: Send resumes via online form to [decajobs.jobscore.com]
For more search industry job vacancies visit Search Engine College Jobs Board.
Popularity: 12%
