Live SEO Training in Sydney

If you couldn’t make it along to the face-to-face SEO Workshop I ran in Sydney last month, you’ll be pleased to know that the lovely ladies at City Desktop Training are running another SEO Essentials Workshop this Thursday and Friday 17 & 18 July.

Based on the SEO101 and SEO201 courseware modules offered at Search Engine College, SEO Essentials will teach you how you can implement search engine optimization techniques to boost your site’s visibility in Google, Yahoo and other global search engines.

To book your place, call City Desktop Training on (02) 9516 1715.

Search Industry Job of the Week: Account Manager

Job Title: Account Manager
Job Reference #: Unknown
Position Type: full time
Name of employer: Didit
Location: Rockville Centre, Manhattan, US
Date Posted: 7 July 2008
Position description:

The Account Manager is a daily client relationship manager and team leader on Development Account Teams that manage growth opportunity and retention/maintenance accounts. They direct teams, campaign optimization, and campaign management initiatives daily. This includes management of initial paid search requirements and goals-setting meetings, development of paid search marketing plans focused on client growth, (Account Mgmt Plans) and leadership/management of account teams that handle production, optimization, analysis, and testing initiatives across all major and secondary search engine marketing campaigns. They lead daily client management through strategic and consultative communications with clients and knowledge of Maestro, the Didit client life-cycle, campaign strategies/tactics, and search marketing knowledge.

The Account Manager manages Account Executives and Associate Account Executives daily who are responsible for campaign optimization/performance and project management of all tactical initiatives identified from daily/weekly/monthly communications with clients and proactive recommendations. They are a primary point of contact daily for clients, listening to concerns, needs, goals, and requests, making recommendations for search marketing success, troubleshooting critical issues, and developing presentations. They work collaboratively with Group Account Directors, Account Executives, and Testing Analysts to constantly identify testing and growth opportunities and leverage new products/services to improve the relationship and results.

An Account Manager’s success is measured by client retention and growth, and effective management of Account Executives and Associate Account Executives.

Essential Job Functions:Client/Account ManagementDaily Client Management

  • Starts day to day relationship with clients from Kickoff Call follow-up summary and communication of all requirements, status, and recommendations.
  • Fields any/all client emails, calls, questions, and concerns as primary/single point of contact for clients.
  • Leads direction and development of all client status agendas, key points, and presentations.
  • Runs ongoing client status calls and partners with Group Account Director on Account Mgmt Plan development and leadership of monthly/quarterly client strategy meetings/calls.
  • Develops agendas for calls/meetings, key points/topics of discussion, requests reports, key findings, information, etc. from team members or other resources.
  • Develops all meeting/call follow-ups/summaries requesting key information and campaign mgmt tasks/information from Account Executives and Associate Account Executives.
  • Leads direction/management of Account Executives and Associate Account Executives in the ownership of client call/meeting agenda, status reporting, and follow-up summary development and communications.
  • Communicates client requests, questions, and concerns to team members daily and leads troubleshooting, formulation of responses, and development of client presentations to improve/manage growth of the relationship.
  • Interfaces with Didit accounting department regarding invoices, engine account funding and overall billing issues and client communications.

Strategic and Tactical Planning

  • Directs daily team’s work through communication of client goals, concerns, targets, and situations, listing work requested or needed to be done.
  • Works in partnership with Account Executive to identify all tactical work (campaign optimization, Production, or Testing) required.
  • Partners with Group Account Director on development of Account Mgmt Plans for clients integrating growth, Testing, Media, and other proactive strategies.
  • Partners with Account Executive on development of tactics associated with all strategies, tests, and expansion/growth initiatives in Account Mgmt Plans.
  • Works with Account Executive to add timelines to initiatives/tasks within Account Mgmt Plans and effectively manage a dedicated Account Coordinator and any additional Production or testing resources assigned.
  • Work in partnership with the Testing & Analytics department to assist with integration of Testing, deeper analysis initiatives and testing plan development and integration (with overall strategic/tactical plan).

Key Campaign Findings/Client Presentations

  • Review client campaign performances utilizing Dashboard daily noting any key trends/changes in high level campaign data.
  • Collaborate and communicate daily with Account Executive, Associate Account Executive, and Account Coordinator to ensure knowledge of all campaign management initiatives, Production status, cause/effect, issues, concerns, opportunities, and team needs.
  • Provide Group Account Director with completed campaign initiatives, overall client relationship, campaign, and team status on a weekly/monthly basis as key points and topics for internal resource/team mgmt support, strategic client calls/meetings and up-selling opportunities.

Campaign Management/Optimization

  • Review and update Account Management Plans to ensure all project deadlines are accurate and completed initiatives are noted (working with Account Executive).
  • Review Team Dashboard daily for trends and opportunities.
  • Oversees clients’ engine budgets, run-rates, and
  • Client communications re: relation of campaign mgmt/optimization initiatives to business goals/objectives, concerns, and targets.
  • Leads problem solving and conflict resolution in client calls/meetings.

Ensure the following key Account Executive and Associate Account Executive campaign optimization tasks are being carried out effectively daily:

  • Daily monitoring of campaign performance, recommending or making adjustments to clients target metrics (CPO, ROI) when needed.
  • Daily monitoring of listing performances making adjustments to desired position or maximum bid allowable when needed.
  • Review power terms for market competition, noting any new competition or existing competitor creative changes.
  • Adjust AI settings at various levels to achieve preferred automated responses on the real-time click stream, producing desired bidding changes.
  • Review engine campaign structures and keyword/creative/landing page groupings for improved relevance/performance (and changes made strategically if problems or opportunities exist).

Tracking Q/A

  • Responsible for successful client communication and internal oversight of pixel implementation and data verification.
  • Checks with Account Executive to ensure that all PIV reports, client concerns, issues, and internal review of data is covered.
  • Collaborates with Account Executive to ensure key points and requirements/needs are communicated to clients to rectify any/all pixel issues.
  • Reviews conversion data for parameter consistency and order volume.

Engine & External Communications

Account/Campaign Setup

  • Manages engine account transitions (if applicable) from other SEM’s/agencies.
  • Works with engine reps to open new accounts.
  • Leads all client communications regarding billing/funding setup.
  • Oversees all client budgeting/account run-rates vs. budgets and IO’s.
  • Communicates probems/issues with engine reps and leads troubleshooting.
  • Requests daily/tactical engine information and initiatives to be completed (including reporting teams on all engine initiative status).
  • Communicates with Account Executive to ensure knowledge of Maestro system and API issues and needs.

Campaign Cause/Effect of new Products/Services

  • Responsible for understanding new engine products/services through materials and training coordinated with the Group Account Director and Testing department.
  • Understand the new products/services and the impact they will have on your clients’ campaigns, making adjustments to Account Management.
  • Plans and providing key information to Group Account Directors when needed.

Engine/Industry Training/Events

  • Keep up to date on search marketing industry and market best practices (i.e. Google, Yahoo!, SEM’s/agencies, white papers, etc.).
  • Attends trade shows, training seminars, and new product/service presentations and meetings.


Didit is an equal opportunity employer that provides an exciting, creative work environment with tremendous growth potential and the support of a unique Learning & Development department committed to the education and development of employees. Didit offers 401k, full health benefits, paid time off, short and long-term disability, and a bonus plan.

Please send resume and cover letter to: csjobs[at]

Salary range: Unknown
Closing date: Unknown
More info from: []
Contact: Send resumes to csjobs[at]

For more search industry job vacancies visit: Search Engine College Jobs Board

Editorial Link Building with Article Marketing

You have a great website, nicely optimized, easy to navigate and you have conducted a good solid general link building campaign. Your page rank has increased and you are happy with the flow of visitors to your site. What is next? How can you maintain your online reputation and continue to build good quality incoming links over time? You might want to consider editorial link building via an Article Marketing campaign.

The first thing you need for a quality Article Marketing campaign is a selection of well-written, keyword-rich articles related to your niche industry. Depending on your time and budget constraints, either hire a freelance writer or have them written in-house. Each article will be published with a resource box at the bottom acknowledging the author and a link back to your web site.

Articles are more likely to be published if they are informative rather than promotional. For example, if you are the webmaster of a ‘tour guide’ travel site, a selection of well-written travel articles covering topics such as: travel experiences, vaccination suggestions, tourist attractions, architectural and religious history, do’s and don’ts for safe travel etc, will establish your company as an authority in your market niche and create consumer confidence in your service.

Imagine a potential customer daydreaming at work about a future trip to Italy. He hasn’t decided on the particulars of his journey yet. He enters the search query “Tourist Attractions in Italy” and your article appears in the search results. He reads the article which describes the history and various tourist attractions of an ancient Roman city in Italy. The article is informative, well written and by the time he finishes reading, he has decided he would like to go there. He clicks on your company’s link in the resource box and lands on your travel site. Not only has he landed on your site as a potential customer, he has arrived with a positive expectation, as “first contact” has already been made via your article.

Effective distribution is very important for the success of any article marketing campaign. Compiling a distribution list of niche article directories is time well spent on your campaign. For an extensive list of article directories visit: SearchEngineWiki Article Directories. Depending on whether you intend to distribute your article to dozens or hundreds of article directories, you may wish to consider using article submission software. Article submission software does not fully automate the process, but it can take the sting out of it. If you use submission software it is important to personally monitor that your article is submitted to relevant directories and published within relevant categories. In the case of hundreds of submissions, a good quality submission program can ensure the process takes a day or two, not a week or two. I can recommend Article Submitter by Submit Suite for this purpose.

As an ongoing strategy, article marketing can produce tremendous results for your company. Remember, article circulation and referencing within the web is potentially eternal. A good article can live forever and provide hundreds of back links to your site over time. If you are interested in learning more about how to effectively harness the potential of article marketing for your company, take our Article Marketing and Distribution course here at Search Engine College.

Apologies for the Blog Silence

Hey gang

Apologies for the blog silence over the past couple of weeks. Life has a way of intervening when you least expect it and some personal issues have kept me preoccupied this month, not to mention an enormous backlog of assignments to grade for Search Engine College. Never fear, I’ll be back in the big chair shortly.

In the meantime, a huge thanks goes out to my favorite VA and guest blogger Sarah for keeping you all entertained.

Search Industry Job of the Week: Marketing Manager

Job Title: Marketing Manager
Job Reference #: Unknown
Position Type: full time
Name of employer:
Location: Mountain View, California
Date Posted: 2 July 2008
Position description:

Elance ( is an online global workplace where businesses find and hire people “on demand” to get work done quickly and cost effectively. The Elance platform allows businesses to easily search, find, hire, manage and pay qualified professionals. In addition, individuals and firms join Elance as service providers, where they can create an online profile, immediately connect to businesses looking for their expertise, get hired and deliver their work – all on the Elance platform.

The Marketing Manager is responsible for driving product marketing activities for the Elance platform. This includes creating and executing marketing campaigns to educate customers and improve the customer experience.

The Marketing Manager also owns the buyer and provider lifecycle conversion metrics. Working with the Product Management team, the Manager will implement and leverage an A/B testing framework to inform product communication plans and create and implement new optimization strategies to maximize conversion rates.

In addition, the Marketing Manager is responsible for driving customer acquisition and improving the Elance customer experience by working with strategic Elance partners to market Elance and bring new services to enhance the Elance platform. This is a broad role that includes ownership of the strategic partner marketing and solutions relationships as well as responsibility for the day-to-day execution of partnership initiatives.

Day-to-day Responsibilities

Product marketing

  • Create and implement communication plans for new and changing product features.
  • Educate customers on existing product features and benefits.
  • Drive product positioning and communicate key features and benefits through onsite messaging, email, webinars and other channels.
  • Work with Product Management to ensure the features in monthly releases are tested with customers, and feedback is incorporated into the monthly product marketing communication plan.
  • Provide product messaging and position to internal teams as needed, including CRM, Customer Support, PR and others.
  • Differentiate provider membership tiers and optimize the ‘freemium’ Elance provider membership model.
  • Improve conversion at key points in the buyer and provider customer lifecycle, and report metrics weekly.
  • Understand the Elance buyer and provider community and their needs.

Partner marketing

  • Drive and manage weekly meetings and quarterly reviews for all strategic partnerships.
  • Lead project management for partner and solution business relationships.
  • Track and analyze success of strategic partners.

Other duties as assigned.


The ideal candidate has a background in partner and project management and product marketing, is detail-oriented and organized, and will leverage their traditional marketing and business relationship skills to maximize value of existing partnerships to achieve objectives.

  • 3 – 5 years of product marketing experience, ideally for a web-based consumer or business product.
  • 2 – 3 years partner marketing, channel marketing or marketing/business development experience.
  • Team-player with demonstrated expertise working cross-functionally in a fast-paced, start-up environment.
  • Detail-oriented professional who enjoys diving into the detail and getting work done.
  • Experience with Power Point creating sales, corporate or customer presentations.
  • Proven ability to multi-task, own a project and drive to results.
  • Exceptional written and verbal communication skills.
  • BS or BA degree required.

Company Information:

441 Logue Ave., Mt View, California, 94043

Salary range: Unknown
Closing date: Unknown
More info about company from: []
Contact: Send resumes via land mail: 441 Logue Ave., Mt View, CA 94043

For more search industry job vacancies visit Search Engine College Jobs Board.