Search Industry Job of the Week: Paid Search Marketing Analyst

Job Title: Paid Search Marketing Analyst
Job Reference #: 201
Position Type: full time
Name of employer: Red Ventures
Location: Charlotte, NC
Date Posted: 19 May 2008
Position description:

Red Ventures acquires customers for industry leading brands, such as DirecTV, Sirius Satellite Radio, and ADT Home Security, through a myriad of direct marketing channels. They combine analytical marketers, a superior web and sales infrastructure, with a robust technology and reporting platform. Red Ventures’ success has recently been recognized by Inc Magazine with the #4 ranking on their Fastest Growing Private Companies in the US!

Red Ventures’ company culture is what gives them their competitive advantage and what attracts top talent from all over the nation. They give their employees the freedom to drive their career direction and to create their own growth opportunities. There is an amazing energy and determination to their team but it comes in a casual office environment with no bureaucracy and no dress code. To be a real player in their company you must be passionate about your work and they expect that passion to run over into the rest of your life. Red Ventures requires that our employees have a healthy work life balance.

The ideal candidate will possess a fun, positive, energetic attitude, with a self-starter approach to work. They must be highly motivated with demonstrated strong academic performance and thrive in a fast-paced and dynamic work environment. This person should be detail-oriented, well-organized and able to manage multiple tasks simultaneously.

The Marketing Analyst will work with their Paid Search and Online Marketing teams with a primary focus on reporting and analysis. Responsibilities will include compiling program performance data into regular and ad hoc reports and collaborating with their online marketing team to analyze operational goals and opportunities for improvement. The Marketing Analyst will also be responsible for keyword analysis and research and actively testing keyword performance. Additionally, the Marketing Analyst will provide input on monthly paid search marketing sales goals and track daily and cumulative variance. Analytical findings will be presented to management.

This position offers a competitive compensation package, including health and dental benefits.

Required Skills/Experience:

  • Analytical thinker with excellent quantitative skills to identify and analyze search marketing campaign performance.
  • Detail-oriented and comfortable with a fast-paced, high pressure environment.
  • Demonstrated multi-tasking ability.
  • Team player with strong interpersonal skills and the ability to articulate ideas clearly in oral and written communication.
  • Advanced Microsoft Excel skills.
  • Bachelor’s degree required preferably in business, economics, or engineering with GPA of 3.2+
  • Sense of humor.
  • Work hard play hard mentality.
  • Entrepreneurial spirit.

Salary range: Unknown
Closing date: Unknown
More info from: [tbe.taleo.net]
Contact: Send resumes via online form: [tbe.taleo.net]

For more search industry job vacancies visit Search Engine College Jobs Board.

Learn the secrets of effective Article Marketing & Distribution

sec tshirtAnyone trying to promote their web site understands the importance of inbound links. But link building is so time consuming, so tedious! Plus it’s difficult to find sites willing to link to you.

So what’s the alternative? If you enjoy writing, you could start a blog about your company, product or service. But that requires daily upkeep and commitment. A better way is to write articles about your industry that people will actually enjoy reading. The beauty of article writing is that if you craft them carefully enough, other sites will want to link to them and/or publish them on their own sites.

Our new Article Marketing and Distribution course at Search Engine College will teach you simple and proven ways to create article distribution campaigns that gain both exposure and quality links for a website. Our tutor Karon will also share with you article syndication tactics that can dramatically increase your audience with very little effort.

The course is now open for enrollment and the first 10 students to sign up will receive a Search Engine College t-shirt. What are you waiting for?

New training course to be announced tomorrow

Greetings all – I ran out of time to get the full details up on the web site today (it’s now 12.54 am!) but on the blog tomorrow, we’ll be announcing details of our new Article Marketing and Distribution course at Search Engine College for which we have now opened enrollments. If you’d like a sneak peek at what the course covers, check out our press release.

More tomorrow! Make that today. Or something. I need sleep.

Dumbass of the Week: The guy who wants the answer to everything

DuhLoyal readers of my blog will know that I don’t give out the Dumbass of the Week crown lightly. I’ve never given it to a question submitter before but felt compelled this week when I received the following question:

Hello Madam,

I am SEO and working more than 55 sites last one year, i want to know the Online Marketing Strateges like google adsence (sic) and adwards (sic) etc. I also how can i get one way links, is free one way links are good or not? like gotlinks.com, backlinkspider.com etc, Till how many keywords i use in title tag, description tag and how can i use h1, h2 in our pages. Pls give me all the information as soon as possilbe (sic).

thanks
iliyas

Hi iliyas

First up, my name is Kalena. I would’ve thought that was pretty obvious from the site name, but perhaps not. I don’t expect to be called madam until I’m 96 and using a walking frame. Or being schmoozed by a door greeter in Walmart. Either way I don’t like it and never will.

Next, if you can’t even spell them correctly, I doubt you will be able to grasp the complexities of Google AdWords and Google AdSense. It takes our students up to 6 months to do it.

And as for “Pls give me all the information as soon as possilbe” – what’s up with that? Not even a triple grande white chocolate mocha donation could compensate for that crap. You didn’t even offer me a short black.

Lastly, if you’ve SEO’d over 50 sites and you still don’t know how to obtain one way links, how to use heading tags or how many keywords should go in your title and meta tags, your clients are in real trouble.

Perhaps you should start from scratch and take our Search Engine Optimization Starter Course?

Search Industry Job of the Week: Search Marketing Analyst

Job Title: Search Marketing Analyst  SureFire Media
Job Reference #: Unknown
Position Type: full time
Name of employer: SureFire Search
Location: Auckland, New Zealand
Date Posted: 13 May 2008
Position description:

This is an opportunity to take a key role in an expanding company working in the fastest growing area of online marketing – search engine marketing. The role will suit an ambitious person with experience or exposure to the running successful search marketing campaigns. The successful candidate will be part of a highly focused and growing team delivering search marketing solutions for corporate clients and through agency partners. Within this team they will take a hands-on role working with other analysts implementing successful SEM campaigns involving both Search Engine Optimisation (SEO) and Paid Search advertising. Whilst this is a full time role flexible working hours would be considered for the right candidate.

Search Marketing Analyst is a hands-on role implementing Search Engine Marketing campaigns involving both Search Engine Optimisation (SEO) and Pay Per Click advertising (PPC).

Search Engine Optimisation Responsibilities:

Implementation of designated campaigns including:

  • Participating in website search engine compatibility audits – analysis, documentation and advising of solutions to issues identified.
  • Keyword research.
  • On-page optimisation including copy writing.
  • Implementing link building campaigns including directory submissions, article syndication, online PR, social media, & direct link requests.
  • Tracking and analyzing campaign performance.
  • Responsible for day to day campaign management.
  • Preparation of client reports.

Paid Search Advertising Responsibilities:

Implementation of designated campaigns including:

  • Campaign set-up and management.
  • Keyword research.
  • Advertisement copywriting and CTR optimisation using split testing.
  • Landing page design and optimisation using split and multi-variate testing.
  • Site placement display advertising.
  • Day to day campaign management.
  • Hands on pro-active management to maximize campaign performance in terms of cost, traffic and conversions.
  • Tracking and analysis of campaign performance.
  • Responsible for day to day campaign management.
  • Preparation of client reports.

Experience/Qualifications:

  • One or more years hands-on experience in an eCommerce and/or Search Engine Marketing role.
  • Proven track record of success.
  • Strong marketing and technical background – whilst much of the job is technical in nature success is measured in commercial terms.
  • Direct marketing and/or eMarketing qualifications desirable.
  • Degree or equivalent commercial experience.
  • Experience with the key PPC engines and ideally PPC bid management software.
  • Proficient with keyword research methodologies and tools.
  • HTML and web development/design knowledge.
  • Proficiency with Excel and Word.

Personal Attributes:

  • Strong multi-tasker and good time manager able to manage multiple projects with conflicting priorities.
  • Attention to detail, completeness and 100% delivery.
  • Fast learner.
  • Results oriented focused on client success.
  • Proactive self-starter with good self-management.
  • Analytical problem solver able to think laterally.
  • Excellent verbal and written communication skills.
  • Good people skills.
  • Friendly and approachable.
  • Team player with positive attitude to work.
  • Honest and strong business ethics.
  • Strong interest in SEM and online marketing in general.

Salary range: By negotiation and commensurate with experience.
Closing date: Unknown
More info about company from: [www.surefiresearch.com]
Contact: Send resumes to Tracey Bliss hr[at]surefiresearch.com

For more search industry job vacancies visit Search Engine College Jobs Board.