Hi there - it looks like you're the first person to view this page. Congratulations! Relax, I'm kidding. But seriously, if you like what you read, I'd really appreciate it if you could subscribe to my feed, if only to make me feel more popular :-)
Woohoo! I just heard that this blog has made it into the Top 100 Australian Blogs Index. Yep, I’m at position #75 - not bad eh? If you’re not currently a subscriber, why don’t you help boost my subscription numbers a little and see if I can break the Top 50 in the next month or two.
Thanks to Barry for the heads up on my listing.
Popularity: 7%
Just heard the news that Google is testing out a new feature in the search results pages. It’s a search box within the search results, directly below the site snippet. It allows searchers to search the entire site where the snippet has come from. Kind of like site search, but off-site. This only works for a few authority sites at the moment, including Amazon, NASA, Wikipedia and the New York Times, but apparently it will be rolled out on a larger scale shortly.
You can read more about it on the Google Blog.
Popularity: 6%
Job Title: Senior Manager - Search Engine Optimization
Job Reference #: Unknown
Position Type: Full Time
Name of employer: CafePress.com
Location: Foster City, California
Date Posted: 29 February 2008
Position description:
The Senior Manager, Search Engine Optimization (SEO) plays a pivotal role in the growth and optimization of CafePress.com’s natural search engine traffic. The ideal candidate will have experience developing and executing SEO strategies for a long-tail retail business. You will lead/partner with a cross-functional team of engineers, web developers and marketing managers to ensure the right strategies are set in motion to increase natural traffic from search, with a specific focus around revenue delivery. This position requires a comprehensive understanding of search engine ranking methods and proven techniques for measuring and determining cause and effect.
Day to day responsibilities:
• Partner with engineering to define a long term vision for SEO at Cafepress.com, while executing against shorter term “low hanging fruit” initiatives.
• Provide expertise to the organization around the types of initiatives that will have the biggest potential impact on the business – increase the level of awareness around expectations and “level of control” the organization can have over SEO.
• Implement industry-wide “best practices” and ensure clear documentation and guidance is provided to the right areas within the organization.
• Stay on top of industry news to ensure Cafepress is ready for and/or aware of upcoming changes so they can react quickly and avert risk as much as possible.
• Review and produce reports and analytics around daily revenue and traffic trends. Work with engineering to develop hypothesis around crawling and ranking reports.
• Ensure SEO efforts work in tandem with other acquisition channels (SEM, shopping engines, affiliates, etc).
• Develop and execute against an in-linking strategy for Cafepress.com. Monitor and report on results/impact of program.
• Continually update and modify the reports and analytics to ensure they’re maximizing the output of the data available.
• Partner with marketing constituents to educate and implement proven tactics of merging SEO-friendly copy that meets marketing/branding objectives.
• Understand the basics of usability and where SEO and usability overlap or contradict.
• Hire and train an SEO Specialist to support key initiatives.
• Measurements of success: KW ranking, traffic, conversion and revenue.
Qualifications:
• Bachelor’s degree required; preferably in Information Technology, Computer Science or Online Marketing.
• 5 – 7 years general online marketing or web development experience.
• 3 - 5 years minimum of search engine optimization experience; ideally managing SEO for a long tail business.
• 3+ years experience writing business/technical specs and driving projects through implementation.
• Experience with keyword research, density analysis, reporting and link building tools.
• Strong understanding of benefits and constraints of current Internet technologies and strong knowledge of HTML, CSS and JavaScript.
• Strong presentation, communication and interpersonal skills.
• Ability to operate very effectively in a team-oriented and collaborative environment.
• Passion for all things SEO and Cafepress!
Salary range: Unknown
Closing date: Unknown
More info from: [www.cafepress.com]
Contact: Send resumes via online form to [www.cafepress.com]
For more search industry job vacancies visit Search Engine College Jobs Board
Popularity: 4%
I love finding top-notch resources for our Search Engine College students. Danny posted this one on Facebook today: Link Building Secrets from Pole Position Marketing. It’s basically a PDF e-book with link building tips from some of the best known names in search. Great idea!
Popularity: 6%
Hi Kalena,
Hi! I just read some of your blog posts about Domain Registry Of America! For those of us who have already sent in our check and whose check has been received by DROA, what’s the best way to get out?
Everywhere I’ve seen on the internet assumes you haven’t already done so. Turns out I looked up DROA’s reputation too late. I only looked it up because I received another email from namejuice.com, telling me that they have received a request from droa to transfer my domain name to them. I haven’t confirmed or accepted the transfer, which I’m not sure is a good thing.
Will they take my domain name away if I don’t accept this transfer? Help! I want to avoid any further interaction with droa other than getting my money back or at least keeping my domain name. Then it’s to hell with them!
Thank you.
Raymond
Hi Raymond
I’m so sorry to hear of your experience with DROA. Unfortunately, I don’t know what the best thing is to do in your situation. If you haven’t yet given NameJuice permission to transfer your domain and you don’t want DROA’s registration service, perhaps you can:
1) Cancel your check
2) Tell namejuice that you made a mistake and you no longer wish to transfer to DROA
3) Tell DROA that you wish to cancel your order
I don’t know what DROA’s current stance is on order cancellations. If you signed their contract and they refuse to cancel your order, you might need to contact a lawyer to sort it out.
Good luck!
Popularity: 6%
