There’s Something About Sphinn

I can’t quite put my finger on it, but there’s something about social media space Sphinn that keeps me coming back, day after day. Here areSphinn logo just a few reasons I dig Sphinn:

  • It’s a cross between a social media community and a webmaster forum. In that respect it’s unique in a market bombarded with social media sites.
  • It has a clear target market aimed directly at my specific industry: search.
  • It has a fantastic, enthusiastic and welcoming community of users.
  • It isn’t plagued with egos and bury brigades.
  • It attracts well-respected professionals and industry rock stars.
  • It has features such as stalk, save and sort that just aren’t found at other social media sites.
  • It always has the freshest content! Whenever I want to learn more about a breaking story or what’s brand new to the scene, I can always rely on somebody to have Sphunn it.
  • Spam is pretty rare and tramped on quickly if found.
  • The quality of traffic from Sphinn is always top notch.

About the only thing I dislike about Sphinn is the name. I’m sure a bit more lateral thinking and better domain hunting would have produced a better brand. But for now, I’m proud to call myself a Sphinnster.

Q and A: Should we link to our blog in the main navigation menu?

Dear Kalena…Question

I am concerned about where to place a link to our blog on our pages. I’m concerned that by putting the blog in such a prominent place such as the main navigation at the top of the page, we could be distracting visitors. In other words, a visitor comes to our site to buy a product, sees the blog articles and goes off and reads those and is then pulled away from his/her original mission. Do you think that this is a valid concern?

Also, I do see that while the blog has gotten a lot of traffic, not a single one of these visitors converted or much less even visited our Order Form during their blog visit (although they could have converted during a later visit).

Is there a reason that I’m missing for putting a link to our blog in the main navigation?


Dear Kelly

The key point about a blog is that it contains timely content and is a way to attract subscribers to your site so they keep coming back. Research has shown that visitors to a site rarely buy on the first visit and it takes up to 7 interactions with your site before they’ll committ (I can vouch for this with Search Engine College).

So your first priority is to get them to subscribe to the blog and then convert them to a sale later on. This can be helped along by placing a big Order Here button on the blog home page. You could also encourage them to subscribe to your feed via email and then you’ll have their email address too so you can up-sell to them later, provided you ask their permission via opt-in.

So while I understand you don’t want to interrupt the visitors that might be placing an order, I think the benefits of grabbing new subscribers outweigh any risks of losing sales. I also think that people who are serious about placing an order will do so, even if they decide to read the blog first. If you’re concerned, make the blog page open up in a new window so they aren’t taken away from the product pages.

Search Industry Job of the Week: Copy Writer

Job Title: Copy Writer
Job Reference #: 4927724
Position Type: 6 month contract
Name of employer: The Computer Merchant Ltd
Location: White Plains, NY
Date Posted: 15 November 2007
Position description:

Named by VARBusiness Magazine as one of the 50 fastest growing companies in the United States and the 5th largest privately held IT Staffing and Solutions firm, The Computer Merchant (TCM) is a powerful force in the IT Staffing and Solutions Industry. We are looking for the best and brightest to be part of that growing force and continued success.
TCM had an extraordinary year in 2005, placing thousands of Consultants throughout the US. With a projected growth rate of 50%, we are anticipating an exceptional 2006.

Over the past quarter century, TCM has not been a seller of technology, but rather a provider focusing on delivering unprecedented knowledge and expertise to our clients enabling them to develop and maintain their respective technologies. TCM is growing at a rapid rate, and in an effort to meet the ongoing demands of our clients, we are looking for more top-notch Consultants.

TCM’s recruiters have many positions available throughout the US! However, recently we have been contacted by one of our most valued clients to assist with the following:

Project Description:

Our dynamic growing Fortune 500 client seeks a Copywriter in White Plains, NY.

TCML is currently looking for a cutting edge Copywriter with an award-winning
personality to help them get many projects completed. The selected candidate
must be a team player, ready to roll up your sleeves and do whatever it takes
to get the work done. The ideal candidate will possess excellent organizational
and problem solving skills, while working both independently and as part of a
team. We are looking for self-starters with a creative flair, strong
communication skills, and the ability to prioritize tasks

Primary Responsibilities:

• Copywriting, proofreading and editing
• Offer creative solutions while adhering to deadlines


• Bachelor’s degree in English or related field
• Excellent writing anc communication skills
• Excellent grammar, proofreading and editing skills
• Strong organization
• Writing samples

Skills Required: Copywriting

Skills Desired:

If you are available, interested, and believe you meet all the required skills, please respond immediately. Also, include an updated resume emphasizing your experience with the above mentioned skill requirements. Email resumes to knewell[at] with (4927724) as the subject line. If you feel that you are not a fit for this position, we have many openings. We invite you to visit our web site at to view a full listing.

If you know of someone that may be interested in either this role and/or IT consulting, please forward this ad to them or send us their contact information (name, phone number, e-mail, etc.).

Benefits of Being a TCM Consultant:

Not only is TCM the 5th largest and fastest growing privately held IT Staffing and Solutions firms in the US, but as a TCM Consultant, you will be exposed to a vast amount and wide variety of contract assignments. For those candidates we place on long-term assignments, we are pleased to offer the following extensive benefits package:

• Medical and Dental Insurance
• 401K
• Individual Long Term Disability and Life Insurance
• Dependant Care Flexible Spending Accounts
• Section 529 College Savings Plan
• A Generous Referral Program (available to all Consultants)
• Direct Deposit – Bi-weekly or semi-monthly pay
• No Placement Fee for Consultants

Finding great candidates and exceeding our client’s expectations are our primary objectives. TCM is certain that we can assist you in finding your new contract or full time position in 2006!

Salary range: Unknown
Closing date: Unknown
More info from:
Contact: Send resumes to knewell[at] with (4927724) as the subject line

For view more search industry job vacancies visit Search Engine College Jobs Board

Jennifer finally opens the door to Google

Remember earlier this year when I blogged about Jennifer Laycock’s challenge to kick the four major search engines to the curb and prove you could launch a business online without them?

Well I just noticed that the site she launched, BentoYum has now opened the doors to search engines again. There’s no bot restrictions in the robots.txt, it’s got a healthy Google toolbar PageRank of 4 out of 10, Google has indexed 284 pages and it was last cached on December 3.

So I wonder when this happened? The last installment of the Hide and Speak series that I can find is Develop Very Thick Skin published at the end of July. Did something happen to prompt opening the doors to search engines? Did Jenn make a post about it and I missed it?

I’m guessing that Jenn and business partner Abigail decided that their point had been made, that you CAN launch a successful business online without search engine help and they’ve moved on. But clarification would be nice!

Q and A: Should my SEO company submit my site to search engines regularly?

Dear KalenaQuestion

I am currently using an SEO company and they are doing submissions for me every other month. They asked me if I wanted to do it every month, Will this be worth it to do it every month?

Thank you for your time


Dear Darrell

I think your SEO company is ripping you off. Despite the hype, there is NEVER a need to resubmit to a search engine or directory unless your site is dropped entirely (which is a very rare occurrence). In fact, provided you have a link pointing to your site from a site already in the search engine’s index, you don’t need to submit your site to search engines in the first place. Search bots will find your site automatically as they sweep their database of indexed sites looking for new links to follow and new content to index.

Perhaps your SEO firm is talking about gaining new backward links for your site by submitting it to new niche directories and related sites each month? Ask to see the list of sites they are submitting your URL to each month. If the same engines are on the list month after month, they obviously have no clue about SEO and I’d ditch them quick smart.