Job Title: SEO/SEM Specialist
Job Reference: Unknown
Position Type: Full-Time (on-premise)
Name of employer: IGM Creative Group
Location: Lincoln Park, NJ
Date Posted: 11 May 2013
Position description:

IGM Creative Group are an interactive marketing and advertising agency in Lincoln Park. They are in search of a specialist skilled in Search Engine Optimization, Social Media Campaigns, and Content Marketing. The ideal candidate will be able to work full-time on-premise and has 2 years professional experience working within an Ad Agency.

Essential Duties and Responsibilities

1. Social Media Campaigns (SMC)

• Create content on website, YouTube, social media pages, and blog to increase quality score
• Help produce daily content for Facebook, Twitter, LinkedIn, Google+ at scheduled times
• Produce monthly social media reports for insights
• Research social media trends and new technologies

2. Search Engine Optimization (SEO)

• Execute SEO strategy with client intake
• Monitor, track and report on analytics metrics monthly
• Research and analyze competitor site and link structure
• Optimize internal link building and metadata
• Keep up-to-date on SEO strategies/tactics/algorithm shifts
• Ability to translate analysis into useful managerial reports

3. Search Engine Marketing (SEM)

• Manage Google AdWord/display network campaigns and optimize using set budgets
• Good grasp of performance marketing, conversion, and online customer acquisition
• Optimize keyword portfolio through testing with ad copy, landing page quality, bidding strategies, and negative keywords

4. Content Marketing

• Create landing pages for promotions and form submissions
• Manage blog calendar
• Coordinate and publish guest blogger posts
• Compose creative blog posts using SEO keywords

5. Email Marketing

• Create, test, and deliver email campaigns on a scheduled basis
• Produce e-mail marketing campaign reports providing metrics

6. Administrative Duties

• Organize and keep track of open project plans
• Proposal and Estimate Development
• Client Accounts Representation
• Manage and Organize Invoices and Receivables

Experience and Education:

• Minimum 1-2 years working on multiple Google AdWord/Display Network campaigns (experience working with bid management technology is preferred)
• 1-2 years of creative writing experience in a social media setting
• 1-2 years of e-mail marketing campaign management
• Bachelor’s Degree in Marketing, Advertising, or related field required

Skills:

• Excellent writing capabilities is mandatory
• Strong Knowledge of Social Media for Business – Experience handling Facebook, Twitter, LinkedIn, YouTube and Google+ is necessary
• Excellent knowledge of Google analytics
• Adobe Suite – Photoshop and InDesign
• Microsoft Office for Mac – Word, Excel and PowerPoint
• Ability to learn and research new marketing programs
• Strong organizational skills and attention to detail
• Ability to multitask and prioritize tasks effectively
• Knowledge of HTML, CSS, Web Services and CMS (WordPress or Joomla) is a huge plus

Salary range: Base Pay: Relative to Skills and Experience
Closing date: Unknown
More info about company from: http://www.igmcreativegroup.com
Contact: Send resumes via online form to: http://www.igmcreativegroup.com/contact/careers

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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Job Title: Online Marketing Manager
Job Reference: Unknown
Position Type: full time
Name of employer: Daily Burn
Location: New York, NY
Date Posted: 27 April 2013
Position description:

This role will report to the Head of Marketing and will work closely with the design and development teams to plan and implement tests. This position is based in their New York, NY office. This is an exciting opportunity for candidates with an entrepreneurial mindset who are passionate about the intersection of the fitness industry and online marketing. The Online Marketing manager should have data-driven analytical skills and be someone who loves A/B testing and fast iteration cycles.

The Online Marketing Manager will be responsible for managing all display marketing campaigns for DailyBurn. The candidate will also have the opportunity to significantly impact DailyBurn’s SEM, SEO and Affiliate marketing efforts. This Online Marketing Manager will work to execute and optimize marketing programs geared toward user acquisition and retention. The Marketing Manager must be a self-starter who is organized and able to analyze data in order to propose and execute campaign optimizations. The marketing team works in a very fast paced environment with needs and goals often changing quickly based on site performance. The ability to adapt to rapid changes is a must. The Online Marketing Manager will be an early hire on a growing marketing team at an innovative company that is primed to scale.

RESPONSIBILITIES

• Manage against marketing calendar and launch display marketing campaigns
• Identify, negotiate, implement, and optimize targeted display media buys across advertising networks, exchanges, and content sites and report on performance
• Optimize ad buys though focused and efficient multi-variant tests against networks, media, and landing pages & flows.
• Work with design and production team to develop marketing units, ads, emails and collateral
• Analyze and report on all marketing programs with focus on ROI optimization
• Provide some account management for marketing/affiliate partners
• Pitch marketing/distribution programs to potential partners

QUALIFICATIONS

• Bachelors Degree
• 3 – 5 years of online consumer marketing experience, ideally with SaaS marketing experience
• Understanding of online marketing, knowledge of online sales a plus
• Ability to build reports, analyze data and summarize findings for executive team
• Understanding of email and social media marketing techniques
• Demonstrated ability to thrive in a fast paced, rapidly changing environment
• Strong written and oral communication skills
• Strong organizational skills a must
• Self starter and team player
• Creative thinker and resourceful problem solver

Salary range:  Unknown
Closing date: Unknown
More info about company from: http://dailyburn.com/
Contact: Send resumes via online form to: Marketing Pilgrim Jobs

For more search industry jobs, or to post a vacancy, visit Search Engine College Jobs Board.

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